Brand Campaign Manager
4 weeks ago
Drive Business Growth with Innovative Brand Campaigns
BNY Mellon, a leading global financial services institution, is seeking a talented LOB Brand Campaign Manager to join our Marketing & Communications team in London. This is a hybrid role that offers the perfect blend of creativity, strategy, and collaboration.
About the Role
We're looking for a seasoned professional with a proven track record of leading successful brand campaigns, building and growing matrixed brands, and executing integrated campaigns across content, web, events, and more. As a LOB Brand Campaign Manager, you'll be responsible for:
- Developing campaign strategy, executing our brand strategy, and championing our brand positioning and brand standards across all our line of business campaign work (Investment Management).
- Partnering with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning, all while ensuring alignment with the overarching Masterbrand strategy and business objectives.
- Fostering effective collaboration with both external agencies and internal creative teams, delivering strong creative briefs that inspire creative teams and lead to concepts that elevate individual business lines, products, and platforms.
- Coordinating market research to inform strategy, stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
- Overseeing the strategic planning, messaging, and coordination of industry-leading events in partnership with events team. Ensure events strategy aligns seamlessly with brand objectives.
What We're Looking For
We're seeking a creative and original thinker who can develop line of business, product, or platform-centered campaigns. The ideal candidate will have:
- A persuasive storytelling ability and relevant years of proven experience in creative communications, either in-house or at a creative or brand agency.
- Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
- Experience planning and leading global campaigns across multiple channels, formats, and investment strategies, including paid, owned, and earned media strategies.
- Strong data and landscape analysis skills to review marketplace trends, formulate implications, and inform strategy.
About BNY Mellon
BNY Mellon is a global financial services institution with a rich history and industry firsts. We're a leader in asset management and banking, managing trillions of dollars in assets, custody, and/or administration. Our culture empowers you to grow, take risks, experiment, and be yourself. This is what LifeAtBNYMellon is all about.
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