Brand Marketing Director
2 weeks ago
About the Role
We are seeking an exceptional Brand Marketing Director to lead our brand and product marketing efforts across all channels. Reporting directly to the Head of Marketing Communications, this role is critical to realizing our ambitious direction for the Three brand.
As a Brand Marketing Director, you will be responsible for managing a team of 3 reports and setting the standards for amazing creative and comms execution in brand and product comms. You will work hand in glove with our partner agencies and key internal stakeholders to deliver against our vision for the future.
Key Responsibilities
- Work with the Head of Marketing Communications and Marketing Communications LT to realize marketing vision and execute through the line marketing plan.
- Lead all brand and product marketing work, managing team and agency resource and creating an inspiring and motivating environment.
- Work collaboratively across the business with stakeholders up to Director level in propositions, new products, go to market & trading to gain deep understanding of Three's offering and to ensure support and buy in for your comms plans.
- Lead your team, inspiring them to do their best work in a brilliant work environment.
- Manage multi-million-pound media and production budgets reviewing on an ongoing basis that the right budget is allocated to drive optimum results.
- Work collaboratively with senior channel leads to ensure work is joined up and delivers the most effective ongoing comms experience for our customers and future customers.
- Deliver key projects as part of the Marketing Comms LT, with a focus on people and creativity.
Requirements
- Marketing Leader with the ability to motivate, inspire and direct your own team whilst having a positive influence on the wider organization.
- Extensive experience in developing and delivering groundbreaking and effective integrated communications activity and campaigns to drive brand & business growth.
- Comfortable leading multiple and complex projects encompassing comms planning, creative, media, through the line execution and appropriate effectiveness measurement.
- Clear and proven experience leading creative process from brief to production and delivery including large multi-channel campaigns with production budgets ranging up to £1m+ Multichannel production projects including TV.
- Strong understanding of media and comms planning principles to achieve exceptional results both from an effectiveness/ cut through perspective and to ensure efficient allocation of media budgets.
- Strong knowledge of modern media landscape and the strengths and weakness of different channel approaches to deliver results. Ability to elevate media and comms plans through creativity to punch about their weight a must.
- Experience working with multi agency set ups and taking a lead in managing the overall output across media, creative and production.
Desirable Skills
- Ability to work collaboratively and influence teams across propositions, products, trading, finance, and channel as well as senior stakeholders across the business.
- Exceptional creative eye with experience developing successful new brand and product work across all channels.
- Creative thinker with a strong POV and ability to spot new and innovative ways to solve comms challenges and able to motivate agency partners to deliver.
- Able to identify and deliver key brand projects (working with Head of Marketing Comms and Strategy Lead) through the team (refreshing brand assets, providing guidance to the wider business, support with prop development etc.).
What We Offer
- The salary range for this role starts at £53,760, the exact salary will differ by job and experience.
- A car allowance, a performance based annual bonus & an additional 'flexible allowance' to spend on additional benefits, topping up your pension, or to be added to your salary.
- Hybrid working between your home (2-3 days a week) and our brand new Reading HQ office at Green Park (2-3 days a week).
- 28 days annual leave + 8 bank holidays + 3 personal days annually, which increases with length of service.
- Private Medical Insurance, Life Assurance and Income Protection.
- Free mobile phone package & unlimited sim-card
- Free on-site car parking
- Plus lots more including wellbeing and learning & development benefits
About Three
Our people make us who we are. We're a diverse and inclusive bunch, and it's important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.
At Three we have a hybrid working arrangement in place as standard for office based employees, where employees work from a mix of office based location and working from their home in the UK to carry on their role.
Excluding retail, core hours at Three are between 10:00 and 16:00, with operating hours between 08:00 & 18:30. This allows employees to have a start time between 08:00 and 10:00 and finish time between 16:00 and 18:30.
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