Media Strategy Manager
6 days ago
We are seeking an experienced Media Strategy Manager who is excited about influencing media strategy and shaping the marketing for our brands. They will be responsible for producing in-depth competitor analysis, providing strategic insights, and driving the development of measurement frameworks and evaluating campaigns.
The ideal candidate will be able to navigate and positively influence a complex matrix of stakeholders, manage conflicting priorities and translate insights into strategic recommendations to drive the success of our media initiatives.
What you'll do:
- Competitor Analysis: Regularly produce comprehensive analysis of competitor media strategies, including spends, media channel usage and campaign creatives. Provide actionable insights based on market trends and competitor marketing activities to inform our media strategy.
- Design Measurement Frameworks: Develop and implement comprehensive measurement frameworks for evaluating the performance of media campaigns, ensuring alignment with overall business objectives and strategic goals. Establish clear metrics and KPIs for different media channels, enabling precise tracking and analysis of campaign effectiveness across various platforms.
- Media Channel Expertise: A strong understanding of media KPIs and their implications on campaign outcomes, applying this knowledge to optimise media planning and our test and learn program. Stay up to date with the latest trends and developments across media channels, leveraging this expertise to recommend the most effective way to achieve campaign objectives.
- Stakeholder Engagement: Act as the primary point of contact for senior stakeholders, addressing inquiries and providing detailed performance reports. Communicate complex media strategy concepts in an accessible manner to non-technical stakeholders.
- Project Management: Lead and manage multiple strategic projects simultaneously, ensuring timely delivery and alignment with strategic goals. Work autonomously to prioritise workload, balancing long-term strategic projects with urgent tasks.
- Proven experience in media strategy, campaign analytics, growth marketing or a similar role within a consumer brand or agency setting.
- Excellent analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
- Strong verbal and written communication skills, with the ability to present data-driven insights to senior stakeholders clearly and convincingly.
- Experience in managing senior stakeholder relationships and influencing decision-making processes.
- Comfortable with ambiguity and capable of developing innovative solutions to complex problems.
- This role offers the opportunity to significantly impact Sky's media strategy and requires a candidate with a blend of strategic thinking, analytical prowess, and strong communication skills. If you are a dynamic, results-oriented professional with a passion for media strategy, we encourage you to apply.
As part of our journey to become Europe's most effective advertiser we are expanding our team within the Media Strategy department. The team leads the development of best practice media and creative guidelines based on the insight generated from a range of data sources, advanced measurement tools and methodologies.
The Rewards:
There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:
- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
Your office base:
Osterley:
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.
On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.
Inclusion:
At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.
We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.
Why wait?
Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.
To find out more about working with us, search #LifeAtSky on social media.
Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
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