Marketing Manager

19 hours ago


Canary Wharf, United Kingdom Venator Recruitment Limited Full time

Through leading the strategy and execution of inbound and outbound marketing programs, you will be responsible for driving brand awareness and maximising lead and demand generation through campaigns which will be targeted towards sell-side institutions likeinvestment banks, commercial banks and other corporates.

You will work with a network of marketing, product and sales teams to articulate the value of, and build interest in, their product portfolio for the sell-side portfolio, and you must be someone accustomed to managing multiple high-profile marketing projectssimultaneously. Ideally you will have excellent copy and communication skills.

This is a **hybrid** position with a **Information Services** firm based in Canary Wharf, and is available at Associate Director or Director level - depending on experience.

**Responsibilities**:

- Develop an understanding of the key personas and workflows.
- Keep abreast of trends affecting the vertical.
- Develop value proposition and messaging which represents products and workflow solutions across their product portfolio.
- Working closely with the Global Head of Sell-Side Sales in agreeing vertical-specific sales and marketing campaigns.
- Partner with Product Marketing and Digital Marketing to deliver best in-class integrated programs that amplify the brand and measurably accelerate growth.
- Curate marketing assets algined to the vertical, including thought leadership, vertical-specific collateral, and sales enablement tools.
- Develop a marketing plan to achieve sales objectives that includes online and offline activities across the full marketing mix.
- Ensure the company is well positioned at conferences and industry events where the Head of the Sell-Side vertical will attend as a speaker/panelist - you will provide marketin and project management support to maximise ROI.
- Work with business and product leadership to define the marketing approach to vertical specific offerings that address workflow requirements or problems unique to the sell-side vertical.

**Requirements**:

- Extensive experience marketing and executing lead generation campaigns aimed to the finance sector.
- Sell-side experience, including a level of understanding of relevant regulation e.g. Basel III, is a big plus.
- Prior experience using marketing automation, e.g. Marketo, and/or CRM database management tools, e.g. Salesforce.
- Proficient with the Microsoft Office suite.
- Analytical thinker with sales outcomes in mind, and aware of how marketing activities transalate into commercial outcomes.
- Copywriting skills appropriate for lead generation campaigns.
- Track record of measuring and improving the effectiveness of lead generation efforts at each stage of the funnel.



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