Senior Marketing Officer

6 months ago


Canary Wharf, United Kingdom English National Ballet Full time

**Senior Marketing Officer**

Our purpose at English National Ballet is to bring world-class ballet to as many people as possible, wherever they are and whatever their means; we break down social barriers to bring dance to different communities and people of all ages.

As **Senior Marketing Officer **you will join a multi-cultural community, where you can contribute your talent and skills to support our purpose; we will provide you with the tools to thrive in a modern workplace where you will have the opportunity to develop and broaden your knowledge and skills. We foster a culture of continuous improvement, and we want to see you grow in your role.

**About the Role**

As a** Senior Marketing Officer **you will** **focus on:

- Delivering marketing campaigns for ENB performances across the UK, public events, engagement projects, digital platforms and more, to relevant target audiences
- Working with stakeholders at UK partner venues to plan and implement local marketing campaigns.
- Overseeing development of campaign assets, working in-house and with external designers.
- Using ENB’s ESP, manage the schedule, content and distribution of ENB e-newsletters: writing content, pulling lists, running A/B tests, monitoring and sharing results.
- Monitoring campaign results (traffic, referrals, conversions) through GA4 and wider data sources, using insights to improve performance.
- Contributing to a culture of continuous improvement and innovation.

Please see the job description on the ENB careers page for the full scope of this role.

**Key Selection Criteria**

As a** Senior Marketing Officer **you will need to demonstrate that you have**:

- Proven experience of working on a variety of marketing campaigns to drive engagement and ticket sales within an arts, music, or creative environment.
- Experience of creating marketing collateral for on and offline activity that are impactful and meet brand guidelines, demonstrating a high standard of English in all written material.
- Successful track record delivering to campaign targets and shaping activity to target audiences.
- Experience in working with a suite of analytical tools (eg GA4) to test, monitor and assess campaign performance.
- Ability to develop and maintain a good knowledge of different marketing, advertising and promotional channels, and how to manage these for optimal cost/benefit impact.
- Strong organisation skills and the ability to prioritise your own workload in order to manage volume and meet deadlines across a varied programme of activities.

We are committed to building a diverse and inclusive workforce where staff of all backgrounds can thrive and grow. We would particularly like to hear from black and global majority applicants and from applicants living with a disability or a long-term health condition, both groups which are currently underrepresented in our organisation. As a Disability Confident Committed employer, we guarantee to offer an interview to applicants with disability or a long-term health condition who meet the key selection criteria.



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