Digital Mobilisation Officer

3 weeks ago

London, United Kingdom Anti-Slavery International Full time

The Digital Mobilisation Officer is a key role within the growing fundraising and communications team.

The role will be central to the design and delivery of digital campaigns that inspire and mobilise the public to take the (time, money, voice) actions needed to scale our impact and grow our support from the public to bring an end to slavery.

This role will be critical in driving the digital activity that delivers on this vision.

MAIN TASKS
Drive Anti-Slavery International’s digital mobilisation and engagement strategy
- Under the guidance of the Communications Manager and Individual Giving

Manager, lead the development and delivery of Anti-Slavery International’s digital communications, mobilisation, and fundraising campaigns to meet

agreed targets. Work with and manage external contractors where required;
- Identify short-notice opportunities to use digital media to engage and inspire supporters and other key change-makers in public lobbying and advocacy campaigns; and
- Lead our analytics work, using Google Analytics 4, in-app tools and customised dashboards to measure and improve the performance of digital content and campaigns across all channels;

Drive engagement through Anti-Slavery International’s social media channels
- Manage content calendar and plan and schedule content across all platforms to mobilise and engage audiences. Engage in weekly planning meetings to coordinate with fundraising and communications colleagues.
- Develop strategies to grow the reach, engagement and audience size of all of Anti-Slavery International’s social media channels e.g. Facebook,

Instagram, LinkedIn and Twitter;
- Use Facebook Business Manager to run paid social campaigns across multiple audiences and create, post and analyse organic content, boosted posts and lead generation campaigns;
- Identify and exploit short-notice opportunities to use social media to champion Anti-Slavery International’s campaigning objectives and acquire new supporters;
- With the Communications manager, develop, refresh and maintain ASI’s social media policy; and
- Respond to questions, queries, and complaints through Anti-Slavery

International’s social media channels.

Drive engagement through Anti-Slavery International’s website
- Measure Anti-Slavery International’s website’s performance and use analytics and insights, working with colleagues to drive action and engagement across the website;
- Identify and exploit opportunities to convert web traffic to action, including grassroots advocacy and fundraising;
- Work with colleagues to improve SEO across the website, making sure new content is fully search optimised; and

General tasks
- Work closely with other members of the team to ensure we have a strong pipeline of high-quality, ethically sourced stories, images, news and other content that delivers for fundraising and advocacy goals;
- Identify and brief communications, programmatic colleagues and partners on the need for content tailored for digital mobilisation e.g., content planning with partner organisations ahead of key events and travel opportunities;
- Maintain a good understanding of Anti-Slavery International programmatic work, attending cross-team meetings and proactively seeking out opportunities relating to digital promotion;
- Lead on internal reporting and updates to ensure good organisational

understanding and buy-in of our digital engagement strategy and to demonstrate the impact of our digital programme; and
- Support the communications manager with occasional additional communications tasks when necessary.

PERSON SPECIFICATION
Essential
- At least three years’ experience of working in a target-driven campaigning, fundraising or digital marketing role, or equivalent.
- Experience of project management including managing external consultants and suppliers.

MailChimp or equivalent.
- Experience of delivering engaging social media content through Facebook,

Instagram and Twitter.
- Working understanding of good user experience principles, and experience in improving UX on websites and through supporter journeys.
- Proficiency in MS Outlook, Word and Excel and Google Workspace.
- Excellent written English.
- Interest in human rights, worker’s rights, social justice and global issues.

Desirable
- Experience using WordPress.
- Experience of Google Analytics.
- Experience using CRM databases such as Raisers Edge.
- Experience using Google Grants, Google Ads, Facebook Ads and Instagram

Promotions.
- A proven grasp of good design principles and the ability to use creative software to create simple but high-impact graphics for social media.
- Experience using Adobe Creative Cloud apps to make creative assets for social media.
- Experience developing video content in Premiere Pro.
- Experience commissioning photographers, illustrators and other creatives to make content for social media.

Personal attributes
- Excellent interpersonal and team working skills.
- Able to communicate with a w

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