Schools Marketing Coordinator

7 months ago

NewarkonTrent, United Kingdom The National Holocaust Centre and Museum Full time

**The National Holocaust Centre and Museum**

**Job Title**: Schools Marketing Coordinator

**Contract**: Fixed Term Contract - 24 months

**Hours**: 37 hours per week

**Start date**: As soon as possible

**Salary**: National Living Wage

**Annual Leave**: 25 days plus 8 Bank Holidays per annum

**Reports** **to**: Schools Programme Lead

**Location**: The National Holocaust Centre & Museum, Laxton, Nottinghamshire NG22 0PA (some home working may be possible by arrangement with line manager)

**About us**

The National Holocaust Centre and Museum (NHCM) is the only organisation dedicated to Holocaust remembrance and education in the UK and it plays a unique role as a memorial, a museum, a place of testimony and learning.

Set in a beautiful rural location near England’s last open-field farming village - yet only 90 minutes from Central London - we are the only place of Holocaust remembrance and learning in the world founded by non-Jewish people. The remarkable Smith family designed and built it in 1995, creating a uniquely peaceful and contemplative ‘safe space’ including beautiful memorial rose gardens. Rapidly, they attracted not only visitors and large school groups but

an amazing team of Holocaust survivors for whom we became a home from home. We blossomed into an Arts Council and Heritage Fund-supported museum of global creative excellence. We lead confidently in digital engagement, through our interactive testimony experience ‘The Forever Project’, but the warm Smith family ethos endures, as does our beloved family of Holocaust survivors. Their stories will always remain at the heart of our learning programmes.

A Nottinghamshire-based charity with two permanent museum exhibitions, we welcome members of the public and school groups to learn about the roots of prejudice and discrimination and how they can respond as critical thinkers today. To further expand our reach, we have a growing range of outreach programmes and digital offerings. Our primary audience is school pupils and is becoming increasingly national. In the last year, over 30,000 pupils have benefited from the expertise and care of our educators, and we want to grow this further. We seek to gain and retain school customers who move beyond annual visitors to members of our continuous learning community.

In order to grow our reach into new schools and audiences, we now wish to appoint a Schools Marketing Coordinator. If you are looking for a role with clear moral purpose, based in a warm and expert education team, then this is the position for you

**Job Purpose and requirements**:
In the next two years, we are seeking to double the number of young people who benefit from our programmes on site, in school and online. The Schools Marketing Coordinator will play a critical role in increasing our reach to schools and developing and implementing high impact, cost effective, integrated communication strategies that deliver against targets to increase footfall, engagement and income. You will develop key relationships with schools, Multi-Academy Trusts and educational organisations.

**Key accountabilities will include**:

- Increasing schools’ engagement with our on-site, in-school and online programmes.
- Informing our strategic aim to transform schools and students from visitors to members of an active and inclusive learning community, encouraging a lifetime of loyalty.
- Developing relationships with key school organisations, particularly Multi-Academy Trusts.
- Developing new partnerships with educational organisations.

**Main responsibilities will include**:

- Contributing to the growth of our schools’ audience on a local, regional and national level.
- Increasing engagement and income from our online learning programme.
- Executing marketing and communications initiatives across print, digital and broadcast media.
- Maintaining records of engagement with schools in order to evaluate effective marketing strategies.
- Developing relationships with representative schools to gain insight and measure impact.
- Developing relationships with key Multi-Academy Trusts.
- Promoting NHCM’s offer through attendance at events and networking groups.
- Frequently communicating with teachers and students from a wide range of schools to better understand how NHCM can cater to school needs.
- Seeking and building creative partnerships with local, regional and national educational organisations.
- Supporting the education team and the Director of Learning to deliver the highest quality of Holocaust education.
- Working collaboratively with the wider NHCM team to make best use of resources to deliver an excellent visitor experience.

**Knowledge and Skills**:

- Relevant educational and professional qualifications or demonstrable relevant experience.
- Understanding of the education sector and of schools’ requirements for curricular and extra-curricular activities.
- Understanding of the needs of teachers, Senior Leaders and students in

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