Marketing Automation Specialist

7 months ago

Bromley, United Kingdom Foresters Financial Full time

As our ‘Marketing Automation Specialist’ you’ll be responsible for designing and implementing multi-channel communications in the B2C environment. The Marketing Automation Specialist will help to identify and close gaps in a customer’s journey and provide solutions for missed opportunities from online conversions.

The role is part of the Marketing team and will require the Marketing Automation Specialist to work closely with IT, the field team, Customer Services and Compliance to identify communication gaps, and implement automation workflows. The role will also be closely aligned to our Proposition and product team, working collaboratively to help position the communication ask in an engaging way to customers.

This role with report to the Senior Marketing Manager.
- Salesforce Marketing Cloud (or a similar platform), creating journeys and setting up automations. With the input and support of IT for creation of Data extensions.
- Technical problem solving and presenting digital solutions to help support the customer along their journey and aligned to the business’ objectives.
- Exceptional organisational, presentation and communications skills, both verbal and written.
- 3-5 years of professional experience in campaign execution and operations, marketing automation, digital communications, database marketing and data analysis.
- Strong analytical skills and understanding of reporting, ability to identify development and enhancement requirements.
- Logical approach to problem solving and solution driven.
- Strong multi-tasking and time management skills.
- Capacity to think critically, learn quickly and adapt to a fast-paced working environment.

**Key responsibilities**
- Creating customer journeys to help conversion, missed opportunities, improve customer retention, and support customers throughout their journey with us; both online and offline.
- Implementing key trigger points in Marketing Cloud Journey Builder to communicate, support and enhance the customer’s experience.
- Work in partnership with internal and external stakeholders to leverage customer journeys and data strategies to develop and implement marketing automation solutions.
- Create high quality customer experience through use of digital and offline channels, interactive journeys, and triggered engagements.
- Understand measurement methodologies, why we need them and when to use them (A/B testing, Control testing etc).
- Design, structure and map data sources for marketing solutions.

Foresters Financial is not your typical financial services provider. Those who join our purpose-driven organisation enjoy a culture of collaboration, creativity, and mutual respect and are challenged to do their best to make a difference every day. We help everyday families achieve their financial goals and make a lasting difference in their lives and communities.

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