Senior Specialist in The Market Insights

1 month ago

London, United Kingdom Boston Consulting Group Full time

**WHAT YOU'LL DO**:
As a motivated Senior Specialist in the Market Insights, Performance & Analytics Team (MIPA), you will be part of BCG’s Global Marketing & Communication (M&C) function, responsible for leveraging full potential of internal and external data, building automated analytics solutions and supporting the overall M&C data operations model. Your contribution will unlock insights into marketing performance for BCG leadership and support top-level decision making.
- Translate stakeholders’ strategic and tactical questions into data and analytics requirements.
- Lead data analysis in key work streams from identifying the data sources to data visualization.
- Pull, consolidate and enrich data to meet critical data quality standards.
- Design and build data visualizations to surface actionable insights.
- Test data quality and data analytics features of new tools to support data sourcing decisions.
- Leverage AI and GenAI tools for data processing and insights generation.
- Identify automation opportunities during data analysis and report generation process, build automated and sustainable solutions where possible. Provide advice and guide worldwide M&C teams on marketing analytics.

**YOU'RE GOOD AT**:

- Analytical thinking: You possess the ability to structure, design and conduct analyses to answer strategic and operational questions.
- Passion for data: You exhibit a deep appreciation for data and dig deep to understand data in its every nuance.
- Insight Generation: You demonstrate a commitment to uncover valuable insight.

**YOU BRING (EXPERIENCE & QUALIFICATIONS)**:

- 3 years’ experience in Data Analysis, Business Insights or Market Research.
- You are familiar with data sources, tools and analytical methods.
- You have superior skills in using MS Excel, Tableau and Alteryx to perform data analysis. Experience of AI-based tools is a plus. First experience in Marketing and Communications is an advantage, enabling you to effectively communicate insights and drive strategies.

**YOU'LL WORK WITH**:
This role presents a unique opportunity to contribute to the decision-making at the highest level of our organization. You will be part of the Market Insights, Performance and Analytics team collaborating across the BCG Marketing & Communication Function and BCG Global Services.

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