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Senior Marketing Technology Specialist
4 months ago
YOUR MISSION (IF YOU ACCEPT IT):
Martech Stack Management: Evaluate, select, and manage marketing technology tools and platforms to ensure they meet our business requirements and are fully integrated into our marketing strategies. Oversee the martech stack's effectiveness, optimizing and updating as necessary. GA 4 Implementation: Lead the transition to GA4, ensuring seamless tracking setup, data integrity, and reporting capabilities. Customize GTM configurations to align with our marketing goals and provide insightful analytics. Marketing Automation and Campaigns: Design and implement marketing automation workflows that improve efficiency and personalize customer experiences. Data Analysis and Reporting: Perform data analysis in a cloud environment (SQL) to uncover insights that inform marketing strategies. Cross-Functional Collaboration: Work closely with marketing, sales, Product, and other departments to align technology solutions with business objectives. Facilitate the integration of marketing technologies with other business systems. Innovation, AI and Python coding: Use Python task automation and improving operational efficiency; and AI/ML to unlock new business opportunities and drive revenue streams. T echnical Support and Training: Provide technical support for marketing technologies and train marketing team members on new tools and best practices to maximize their effectiveness. As a crucial part of our Marketing team, youll be in charge of projects such us: SEO Regression monitoring and Automation: Your remit will include the stewardship of a sophisticated tool designed to autonomously monitor SEO regressions and trigger necessary corrections, ensuring our SEO integrity. Identification and Tagging of Non-compliant Imagery: Utilizing Cloud Vision technology, you will contribute significantly to our catalog quality by automating the process of tagging and removing unsuitable images. CRM Product Recommendation Enhancement: Leveraging machine learning algorithms, you will design an advanced product recommendation engine to streamline CRM activation, optimizing our customer engagement strategies.
YOU ARE IN THE RIGHT PLACE IF:
Master's degree in Marketing, Information Technology, Data Science, or a related field. Minimum of 5 years of experience in digital marketing in a similar role, with a proven track record of managing and optimizing a martech stack. Strong technical proficiency, including experience with Google Analytics (GA4), CRM systems, marketing automation platforms, and data visualization tools. Excellent coding skills, with the ability to develop custom automation and integration solutions (at least 3 years of experience with Pytho) In-depth knowledge of digital marketing principles, data privacy regulations, and the latest trends in marketing technology. Exceptional analytical skills, with the ability to translate complex data into actionable marketing insights. Strong communication and collaboration skills, with the ability to work effectively across teams and with stakeholders at all levels. Self-starter with the ability to work independently and as part of a team. English speaker.
RECRUITMENT PROCESS:
Initial conversation with Lucie, Talent Acquisition Technical interview and live case study with Hafid, Director of Organic Growth & Analytics Business Interview with Marketing Directors Final Back Market Value Interview WHY SHOULD YOU JOIN US ? - A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts- A meaningful company : we became a mission-driven company in January 2022.- Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas- Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career. - Grow your career : with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1- Leadership Academy by Back Market: be a coach not a dictator is at the core of this program We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.- An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc- Remote friendly company : up to 3 days of remote work per week- One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment. - Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet. - Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).- Were here to SABOTAGE: Its our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a Société à Mission, or company with a social mission, by the French government. We know we cant tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.