Press Officer

3 weeks ago

London, United Kingdom Possible Full time

**About us**

Possible breaks the gridlock on climate. We engage ordinary people in new models of creative climate action that expand the collective imagination and turn barriers to change into opportunities for scaling action.

We don’t shy away from awkward areas - instead we roll up our sleeves and bring to life solutions people can really get behind - proving they work. This gives politicians and businesses the courage to scale climate solutions, knowing the public wants more of them. Both the public and politicians go further and faster. Everything changes faster.

As a national charity which works across the UK we’re proud to have team members based in cities across the country and in rural areas too.

We have a set of values that guide our actions and our organisational culture:

- Daring_
- We believe we can make the world a better place by finding bold, practical and creative solutions to big problems. We’re not afraid to try things, fail, learn, and try again.
- Joy_
- We’re stubbornly optimistic and try to find joy in everything we do - even when it’s not easy. We value everyone's contributions, celebrate our wins and take the time to brighten each other’s day.
- Community_
- We’re doing the work to undo inequalities and oppressive systems reflected in wider society. We are an inclusive and welcoming group that wants our team mates and the communities we work with to be able to thrive.

Away-days help to keep these values alive and we work together to keep our team as supported, empowered and cared for as possible.

**About the role**

Do you love pitching to journalists? Are you keen to shape the public discussion around climate? Can you craft a good story and bring climate solutions to life? We should talk

As our new press officer, you’ll lead on all aspects of Possible’s media work, writing press releases, pitching stories, providing quotes and working with campaigners to get our work into parts of the press which will move the dial on climate action.

You’ll work across all our campaigns - from frequent fliers to Fixing Factories - offering you a chance to engage with a lot of different people, in a range of ways. You’ll be a central part of the communications team, but also work with fundraisers and campaigners.

Working with others in the communications team, you’ll take a proactive approach to increasing and diversifying our audiences, and finding new ways to talk about climate change with new people. You’ll also be invited to contribute to general marketing, social media, outreach, fundraising and campaign strategy. And everyone at Possible chips in to make the tea, take out the bins and do the washing up (or the virtual office equivalents), so there’s that too.

Our core working days are Tuesdays and Wednesday, which means everyone works these days to make sure we have enough time to connect with each other. We usually work 9.30-5.30pm but staff can use flexitime to work the hours that work for them depending on the day, within reason i.e. 8-4pm or split shifts for the school run. Our all team meetings mostly run 10-1pm and smaller team meetings are usually in the afternoon.

**Key responsibilities**
- Spot, create and exploit a wide range of media opportunities for Possible and our campaigns.
- Use our campaigns and campaign participants to place climate action stories in less-likely media outlets.
- Build and manage relationships with key press contacts, ensuring contacts are kept up-to-date in a central database.
- Keeper of press and impact logs. Monitor and evaluate press coverage, setting yearly targets and assisting in the evaluation of Possible’s projects and activities.
- Promote our media coverage, ensuring successes are shared with supporters, project partners and other stakeholders.
- Work with campaigners to develop media strategies, identify appropriate media outlets and develop media friendly content and campaigns.
- Provide media training and day-to-day support to campaign staff, project volunteers, partners and allies as appropriate.
- Administer Possible's internal network of spokespeople to ensure reactive media opportunities are capitalised on, and we are providing expert, engaging and diverse advocates for climate solutions.
- With other comms team members, share duties maintaining our social media accounts, engaging with audiences in these spaces.
- Work with campaigners and other members of the communications team to build influencer lists to ensure our campaign moments, news stories, events and reports get people talking.
- Liaise with contractors and consultants, for example researching and helping to brief photographers, copywriters or filmmakers.
- Contribute to campaign strategy and messaging, drafting press releases, social media content, blogposts and other high quality copy for a range of audiences.
- Work closely with others in the comms team to ensure the Possible website provides rich content to support media activity.
- Su

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