Social Media Executive

3 weeks ago


London, United Kingdom Pentasia Full time

**A unique and exciting opportunity for a Social Media Executive to join an ambitious and fast growing challenger brand in the Sports Betting and iGaming industry.**:
**What you’ll be doing**:

- Driving new traffic through our acquisition funnel
- Increasing brand awareness and engagement among existing and new audiences
- Lead on all paid social media campaigns, managing all activity end-to-end with the aim of acquiring new customers around key sports and betting events throughout the year.
- Ownership of organic and paid social media roadmap and a monthly calendar to meet specific objectives.
- Manage the day to day running of accounts including organic content.
- Define targeting strategies to reach relevant audiences, employing a test and learn approach that constantly optimizes and seeks to demonstrate ROI consistently.
- Help define and manage budgets, providing forecasting around KPI’s.
- Own the social media roadmap leading on the content planning and delivery.
- Manage all social media channels such as Facebook, Instagram, LinkedIn, Twitter, YouTube.

**Requirements**:

- Experience in a similar role.
- You’re proficient in using Facebook Business Manager / Ad Manager.
- You have a solid understanding of the technical aspects of paid social media and how these fit into different strategies and tactics for driving clicks and conversions.
- You are a sports fan or at least have a good level of understanding of the sports and/or betting and gaming industry.



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