Senior Implementation Analyst
7 days ago
Senior Implementation Analyst
- 3 months initial contract
- Inside of IR35
- Rates of pay £500 - £625 per day via Umbrella Company
- Location: Luton/Hybrid
The Digital team have started to lay the foundations for the future but we are looking for a talented technical analyst to take us to the next level.
Reporting into the Digital Team structure, you will be working with a talented team of digital analysts to develop and lead the digital tracking requirements for the business and enhance the data structure for the digital properties. This work will involveworking with a wide range of stakeholder from across Digital, Marketing, Commercial, Customer, Legal and IT, putting you right at the heart of the business.
**JOB ACCOUNTABILITIES**
- Being responsible for building, testing and publishing Google Analytics tags and third-party tags in GTM and Ensighten, ensuring that reporting and analysis are providing the right insights using reliably tracked data.
- You will be testing the Data Layer against the tracking requirements documentation and feeding back to the development team ensuring that all the issues are investigated and fixed.
- You will be responsible for maintaining and updating the tracking requirements document.
- You will be working with the relevant teams and third parties to gather analytics requirements and ensure that they are communicated and prioritised with the development team.
- You will be supporting the App tracking Firebase / GA4 requirements as well as our two main websites.
- You will play a part in supporting additional tagging requirements that may come through our CRO team.
- You will be using Google Analytics 360 and Google BigQuery to support digital with analysis and reporting.
**REQUIREMENTS OF THE ROLE**
- Experience in a fast paced, highly commercial eCommerce environment.
- Experience with Google Analytics and Google Tag Manager.
- Experience in implementing analytics, marketing tags, and pixels for various providers.
- An ability to liaise with commercial and technical stakeholders.
- Experience in interpreting business questions into technical analytics requirements.
- Minimum requirement basic knowledge of JavaScript
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