Digital Marketing Executive
4 weeks ago
Digital Marketing Executive - Leeds
**Salary**: £25k to £26k
**Job Type**: Permanent
Due to continued growth, a fantastic opportunity has arisen for an experienced Digital Marketing Executive to join our well-established law firm on a permanent basis. Based in Leeds city centre, our roots are as a personal injury & employment firm, acting fortrade unions, associations and their members. However, we work for other individuals too and provide a full range of private client services.
Reporting to the Marketing Manager, you will be responsible for planning, managing and executing all digital campaigns encompassing PPC, SEO, tracking, content and social media. The role is varied and will give you full autonomy to execute digital campaignsacross multiple channels as well as recommending expansion into new channels.
**Responsibilities**:
- Strategy:
Assist the Marketing Manager to develop a practice-wide digital marketing strategy to maximise visibility, increase conversion rate and online traffic
- Website:
Manage and update the existing company website as well as looking at content and conversion rate optimisation
- SEO:
Set up and maintain SEO campaigns to increase website traffic and improve search rankings
- Google AdWords/PPC:
Manage Google AdWords campaigns, including budgets, and recommend, implement and monitor PPC advertising
- Social Media:
Manage the company's existing social media accounts, recommend and implement improvements to increase our online visibility
- Content:
- Analysis:
Assist in reporting against enquiry, new case and return on investment targets for all campaigns
- As part of a small team, you will assist the Marketing Manager in other areas of marketing such as brand, internal communications, PR, events and third-party relationships, including tender documents, as and when required
Required Skills and experience:
- Experience in a similar role
- Experience with SEO, PPC, social media and ecommerce
- Experience managing a WordPress website
- Experience reporting and analysing activity using Google Analytics and AdWords
- Excellent written and verbal communication skills
- Technically-minded with good analytical skills
- The ability to work in a small marketing team and manage multiple projects at once
Desirable:
- Educated to degree level or equivalent marketing qualification
- Design skills using online packages e.g. Canva
**Benefits**:
- 28 - 35 hours per week, flexible working hours will be considered
- 23 days holiday (increased based on years of service)
- Company Pension Scheme
- Death in Service
Acorn Recruitment acts as an employment agency for permanent recruitment.
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