Digital Marketing Executive
1 month ago
What you'll do
Do you work in Digital Marketing? Is Customer Acquisition and biddable/ PPC/ search media a bit of you?
If you're reading this then the answer is probably yes and its good timing as we have a vacancy for a Digital Marketing Executive to join our Gaming Digital Team.
This fast paced role will see you working alongside our PPC manager, the wider media team and external partners including Google to deliver outstanding paid media campaigns
This is an ideal role for anyone with an in-house or agency background, as long as you're results-oriented, motivated to drive positive change and you've got hands on experience in managing paid search campaigns
- Your core responsibility will be to maximise the delivery and efficiency of our PPC activity through day to day account management of paid media channels across Google, Bing and ASA.
- You'll work closely with external account teams such as Google improving our relationships to find opportunities and support in delivery of joint business plans.
- You'll support and develop testing and tech roadmaps, proactively using your past experience of achieving phenomenal results and previous account performance findings to advise future activity, so we're consistently evolving
- As a key component in the delivery of the paid media strategy, you'll provide performance updates and insight, effectively presenting to partners on a regular basis
- You will proactively contribute to the development and delivery of in-channel strategies across both acquisition and paid media working closely with the PPC manager to ensure these strategies are delivered.
- Significant budget responsibility across all accounts, ensuring activity is delivered both efficiently and to acquisition targets.
How you'll do it
- Experience of managing PPC accounts, campaign management and performance analysis across AdWords, Bing platforms
- Capable of executing advanced PPC techniques including automation
- Experience of running and optimising DDA campaigns
- Highly analytical and data driven with keen eye for detail
- Self-starter who is willing to bring new exciting ideas to the acquisition team
- Strong Microsoft Excel skills
- Excellent presentation and interpersonal skills
- Experience of setting up Apple Search Ads is desirable but not crucial
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