Director of Engagement
4 weeks ago
**If you’re a passionate marketing professional with the skills and experience to grow brand awareness and make an impact, this could be the role foryou**
**Director of Engagement - North West (Hybrid Working - c.3 days in office) - c.£60,000 - Chairty**
Our client is a large and highly reputable charity, basedin the North West.Their key values are caring, compassionate, and committed as they work creatively with organisations, businesses, charities, and local communities to ensure we can provide qualityof life to the end of life.
This is a newly created role,reporting directly to the CEO.The Director of Engagement's main objectives will be to grow brand awareness by increasing external engagement, income, and impact. You will need to be able to lead a team in growing the company’sstrategy, activity, and retention, delivering campaign objectives, and generating income.
**Responsibilities**
- Lead across marketing, communications and engagement so that the brand message is consistent and clearly communicated
- Improve the marketing strategy with the aim of developing the brand, growing revenue and raising awareness
- Utilise CRM to improve communications and automation
- Grow existing and generate new income from building awareness and growing engagement through new and existing channels including events, online and social media
- Make sure the brand is consistent with the experience and reflects the reputation
- Improve user experience by developing content and strategy on internal and external channels
- Be a fantastic manager, providing advice and support to your team and the wider business
- Provide insights and reports
**Experience**
- Education or degree in relevant field such as marketing or communications or equivalent work experience
- Significant communications or multi-channel marketing experience
- Experience developing integrated and audience-led social media, branding and messaging strategies that successfully target key audiences
- Ability to use CRM to create campaigns
- Ability to lead a team and create a high performing and supportive culture
- You must have experience managing budgets and hitting KPI’s
**Aboutyou**
- Have the drive and passion to really want to makea difference
- Both a creative and strategic thinker with a focus on commercial return
- Doesn’t necessarily have to have a charity background
- Understand GDPR, data management, and CRM systems
- Outstanding communication skills
- Ability to build relationships with both stakeholders and organisations
- Great problem-solving skills
- Ability to create reports and present them to the board
- Ability to manage multiple projects
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