Marketing Director
1 month ago
**If you’re a marketing and communications professional with the skills to lead income growth, develop brand and raise awareness and engagement, this could be the role for you**
**Marketing Director - Lancashire (Hybrid Working - c.3 days in office) - c.£60,000 - Marketing**
Our client is a large, highly reputable and values driven business, based in Lancashire. Their key values are caring, compassionate, and committed as they work creatively with organisations, businesses, charities and local people.
With a focus on CRM, this person will look to improve communications and automation and work closely with their team and the wider business to understand the full customer journey. This role will communicate to a wide number of stakeholders and will workto bring all touchpoints together with consistent messaging and fresh ideas. You would be joining a fantastic business who are doing incredible things. Their established team are keen to welcome someone onboard to bring a renewed focus to the marketing andcomms division within the business. This person will lead across attraction and retention strategies, creating compelling campaigns alongside growing engagement through events, online content and social media.
**Responsibilities**
- Lead across marketing, communications and engagement so that the brand message is consistent and clearly communicated
- Improve the marketing strategy with the aim of developing the brand, growing revenue and raising awareness
- Utilise CRM to improve communications and automation
- Grow existing and generate new income from building awareness and growing engagement through new and existing channels including events, online and social media
- Make sure the brand is consistent with the experience and reflects the reputation
- Improve user experience by developing content and strategy on internal and external channels
- Be a fantastic manager, providing advice and support to your team and the wider business
- Provide insights and reports
**Experience**
- Education or degree in relevant field such as marketing or communications or equivalent work experience
- Significant communications or multi-channel marketing experience
- Experience developing integrated and audience-led social media, branding and messaging strategies that successfully target key audiences
- Ability to use CRM to create campaigns
- Ability to lead a team and create a high performing and supportive culture
- You must have experience managing budgets and hitting KPI’s
**About you**
- Both a creative and strategic thinker with a focus on commercial return
- Understand GDPR, data management and CRM systems
- Outstanding communication skills
- Ability to build relationships with both stakeholders and organisations
- Great problem-solving skills
- Ability to create reports and present them to the board
- Ability to manage multiple projects
- Have drive and passion to really want to make a difference
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