Press Officer
7 months ago
**Press Officer**
**Inside IR35**
**Contract Term**:4 months (with possible extension)
**Contracting Authority**:Driver and Vehicle Standards Agency (DVSA) Part of DFT
**Location**:Swansea, Bristol, Nottingham (1-2 days in the office)
**As a Press Officer your main responsibilities would be**:
- Draft quality press releases, press packs, and lines to take and issue within agreed protocols. Work closely with colleagues at all levels from across the agency to gather information and obtain sign-off. Liaise with external contacts, including DfT press and private offices and other government departments, where appropriate.
- Respond quickly to media requests and agree points of escalation. Provide media handling advice to agency spokespeople, provide briefing and lines to take and oversee filming opportunities/interviews.
- Be confident on the phone speaking to journalists about national news pieces, and to be able to think on think on your feet.
- Develop and nurture excellent relationships with journalists and contacts in all forms of media, to improve story placement and check progress. Review requests from media for DVSA involvement and collaboration in filming and programme production activity and make recommendations to Head of External Communications.
- Work up ideas for stories and case studies that support communication and business/policy objectives; seeding stories strategically to showcase policy strategy and operational delivery.
- Create quality publishable content, using appropriate digital channels to reach target audiences and ensuring that content meets accessibility and usability standards in accordance with the Government Digital Service (GDS) guidance.
- Be an expert in GDS style requirements and Government Communications Service principles, share knowledge and promote them as best practice throughout DVSA Directorates and their teams, Directors, Senior Managers and the rest of the communications team.
- Engage with partners and stakeholders - including in online networks - to maximise reach and foster support.
- Respond to short notice organisational deadlines and requirements where necessary.
- Maintain an awareness of the news agenda and emerging news events
- Conduct media monitoring to assess reach to target audiences and delivery of key messages
- Interpret quantitative and qualitative data to build audience insight, using appropriate tools to monitor content and listen to conversations on key external digital channels, including social media.
- Horizon scan and intervene in conversations as required or escalate for management action to protect and enhance agency reputation
- Advise on, and analyse, effectiveness indicators for digital communication and campaigns.
- In line with Government Communications Service requirements, set clear objectives and the evaluation criteria for the communication activities to measure the success of the messages and channels, producing monthly analysis reports for the evaluation board.
- Execute management responsibilities effectively and in line with DVSA policies and processes; working with, leading and acting as a role model for team members and colleagues in line with Civil Service values. Determine and plan their team requirements, including allocating resources and prioritising activities, over the short to medium term by fully understanding the business environment in which the team operates, the overall team objectives, ensuring their team fully understands and works to these requirements.
- Demonstrate leadership by providing guidance to staff to support the delivery of objectives. Manage and engage with honesty and integrity, and upholding the reputation of the Agency, Department and Civil Service.
- Work in collaboration with other managers across all functions for the good of DVSA and to create a high performing and well-respected Agency.
**You’ll have relevant experience in**:
- Preparing and producing press releases
- Building relationships comes naturally to you, helping you to craft and define new partnerships in new areas of the business.
- Excellent Communication Skills
- Strong Writing Skills
- Digital Communication skills.
- Experience in dealing with the Press/ Journalists
**Should you require reasonable adjustments at any point during the recruitment process or if there is a more accessible way for us to communicate, please do let me know.**
**If you consider yourself to have a disability or if you are a veteran, and you meet the essential criteria for the role, PSR provides a ‘Guaranteed Interview’ scheme whereby you will have the opportunity to discuss this role and your suitability with a member of our PSR Sourcing team.**
***- Please be aware that this role can only be worked within the UK and not Overseas._
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