Lead Brand Designer

2 weeks ago

London, United Kingdom Wayflyer Full time

We’re looking for a Lead Brand Designer to build and own Wayflyer’s visual brand identity, and make sure there’s a powerful visual toolkit the business can and will use.

You’ll be the expert of our visual brand at Wayflyer, working with your peers in marketing, content and product design to make sure our visual identity is expressed in the right way wherever people interact with Wayflyer.

As a lead, you’ll set the direction for our visual brand and its supporting guidelines and toolkit, as well as direct others in how to use them. As the first and only visual identity specialist at Wayflyer, at least to start with, you’ll also be getting hands-on developing and maintaining the visual identity. You won’t be expected to get hands-on developing many of final outcomes that use the toolkit, marketing comms or our product for example. However, while the team is small, from time to time there will be some areas or project that you will have sole responsibility for, from conception to delivery; these will be where your design capabilities and knowledge of our brand will mean you are most appropriate person to take them on.

As you read this ad, if you think you tick a lot of the boxes, but not all of them, we’d love to hear from you anyway, especially if you’re a woman or were raised in a culture that means you underplay your achievements.

**What you’ll do**

You’ll have joint responsibility with the Director of Brand Design for how our brand shows up across every touchpoint. You’ll spot when something isn't right, know when things aren’t good enough, and spot opportunities to make what’s great even greater. When things haven’t happened the way they should, you’ll work out why and what to do to make sure the right things happen in the future.

**Who you are
You can do most or all of the stuff mentioned below and can point to your real experience doing it. You’ve probably done it a companies of different shapes, sizes and industries.

**Specifically, you’ll**:

- Work with the Research & Design team to maintain and grow everything related to Wayflyer’s visual brand identity, including how it’s expressed in product design and marketing communications. You’ll make sure the visual identity is fit for Wayflyer’s present and future, and contributes to Wayflyer’s overall vision.
- Spot opportunities to develop and enhance the guidelines and components are that required to any functioning visual identity that keep it current, relevant and useful.
- Make sure our brand guidelines hold everything relevant to our brand, such as our architecture messaging, tone of voice and, of course, our visual identity. You’ll have overall responsibility for making sure the guidelines are written well, easy to access, easy to use, scalable, and inspiring.
- Own the individual branding for our products.
- Own our iconography library, creating new icons as and when they're required.
- Work with others in the Research & Design team to define how we visualise data.
- Direct and lead photography, video or illustration work, or work with partners on these.
- Commission and select sound elements and music.
- Make sure motion design is held to the same high standards as other visual design.
- Make sure internal and external corporate communications are held to the same standards as our customer-focused communications.
- Develop templates, and when suitable, commission and manage specialists or experts to create tools that can be used by individuals across the business.

**In particular, you**:

- Have a track record of leading by doing in high-performing teams, where the bulk of your work has been building visual identities or developing existing ones as part of a broader remit. You can show some examples of where you’ve done this work yourself.
- Can brief and direct, to name a few: designers, typographers, illustrators, artists, motion designers, videographers and editors, photographers, or whole production teams. You’ll not only be able to start the work with them, but also critique, provide actionable feedback, and assess if their work does what we need it to do.
- Understand how brand strategies are incorporated and influence visual identities.
- Understand that a visual identity never sits still, and there's always work to be done to keep it live and relevant.
- Enjoy the challenge of working with a singular brand, working with the limitations to focus your output.
- Are comfortable and even enjoy getting hands-on when required.
- Can prioritise and organise your work yourself. You ask the right questions to help you do this, judging what extra help you need, how much information you need to do the best job and what the ‘best job’ means in any context, while understanding how you plan your work affects other parts of the business.
- Accurately estimate how long things take, making sure there’s enough time to do something to the appropriate level, and how to work and coordinate with

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