Head of Content
2 days ago
Head of Content
Up to £45,000
Hybrid Working Model
Based: Glasgow
A rare and exciting opportunity for a Content Manager with a passion for health and fitness has emerged in the Greater Glasgow area. This is a great opportunity to work with a growing ecommerce business with ambition of becoming the number one strength brand in Europe.
This is a great opportunity to share the company’s story through digital platforms, managing all comms and ensuring all customer touchpoints are enriched with the brands history and purpose.
**About the Role**
If you resonate with this Glasgow-based health and fitness brands proud, hard-working, humble, and humorous approach and have a passion for health and fitness, this is the role for you.
You’ll be responsible for telling the brand story, heading up the content strategy that helps new customers come in and existing ones to stay. You’ll be collaborating with the team to deliver great content that leads awareness, engagement and conversation.
**Responsibilities**
- Build on and communicate the brand voice, ensuring tone is consistent across all channels.
- Considering ROI when implementing a content plan/strategy that targets key customer segments and personas.
- Support with SEO through the creation and publication of optimised content.
- Increase audience growth and engagement across all social platforms.
- Support the Social Media Manager in nurturing and growing the influencer community and strategy.
- Oversee the content function which consists of a Content Creator and Social Media Manager. The content function is expected to grow throughout the course of the next year, so this will involve building out a content team.
**Requirements**:
- 3+ Years in a senior content marketing position.
- A strong background in writing copy for various channels.
- Experience managing various content functions, from video briefing to graphic designers.
- Knowledge of SEO best practice and a strong understanding of the impact content has on organic results.
- Experience implementing social media strategies.
- Experience working towards various business goals through content management, reporting on success referring to business KPI’s.
- A passion for the fitness industry.
**Benefits**
- Bonus scheme.
- Hybrid, flexible approach to working.
- On-sight gym.
- Onsite parking.
- Private company pension.
- Company events - chance to attend leading fitness events across the UK.
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