Senior CRM Strategist

5 months ago

London, United Kingdom IG Group Full time

Job Title

Senior CRM Strategist

**Job Description**:

- Are you a visionary CRM Strategist looking for a challenge? Join our team and become the architect of our future-state CRM strategy, designing immersive journeys that will revolutionize the way we engage with our clients across all communication channels. This is your chance to drive meaningful, impactful change and shape the future of client communication at IG Group, while working alongside a passionate and talented team dedicated to delivering exceptional experiences.
- So, who are we?
- We’re IG Group. No, not Instagram - though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.
- We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.
- Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together
- Your role in the Team
- As the CRM specialists within Group Marketing, we are responsible for developing and implementing best-in-class CRM programmes across all the regions we support. The Strategist plays a crucial role in maintaining oversight across our work, constantly experimenting, building, and optimising our programmes to ensure we deliver exceptional client experiences. Reporting to the Group Head of CRM in London, you'll lead a team of two based in Johannesburg and collaborate closely with our Regional CRM teams, connecting the dots between creative, data, technology, and strategy to drive success.
- What you’ll do
- In this role, you'll be the architect behind our future-state CRM strategy, designing immersive journeys across all our communication channels. We're aiming for best-in-class, continuously optimised campaigns and journeys that put our clients at the heart of everything we do.
- You'll also lead on our CRM data strategy, leveraging insights to supercharge our CRM programs. We need someone who can explore client and commercial data in depth, and surface innovative, impactful and actionable insights to form recommendations that will contribute to an immersive, personalised experience for our clients and achievement of our business goals.
- Measuring and managing performance is crucial to our success. You'll own our performance measurement and management, ensuring we have a robust and reliable reporting framework that will make our weekly, monthly, quarterly, and annual reports truly valuable, leaning heavily on visualisation to tell CRM stories through data.
- Of course, we know you're a creative thinker, but we also need you to be our brand guardian, ensuring all our communications are consistent and aligned with IG's brand guidelines and brand experience principles. You'll also play a key role in educating the wider IG team about the importance and impact of CRM, leveraging your excellent communication skills to make the complex simple.
- You'll bring a customer-centric mindset to the table, always keeping the needs, preferences, and behaviours of our clients at the forefront of your decisions. You'll collaborate closely with various teams across the organization, including marketing, sales, IT, and data, to ensure successful implementation and alignment of our CRM initiatives.
- Who we’re looking for?
- You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.
- We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.
- What you’ll need for this role
- Proven experience in strategy and planning, either from an integrated agency or client-side in a matrix organisation.
- How you’ll grow
- When you join IG Group, we want you to have more than a job - we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.
- And these opportu

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