Digital Marketing
5 days ago
We're delighted to be recruiting a talented Digital Marketing & Ecommerce Assistant on behalf of our client, a highly regarded and successful company known for their commitment to producing quality products and delivering excellent service.
The business proudly takes an entrepreneurial approach to identifying opportunities for development, and in doing so has built a successful and fast-growing ecommerce gifting brand.
As an ambitious and innovative Digital Marketing & Ecommerce Assistant, you will help to create effective campaigns and build engaging content that drives further profitability and penetration of the ecommerce product portfolio, whilst ensuring that theexisting customer base is maintained.
In return you will receive a salary of up to £28,000, 25 days annual holiday plus bank holidays and employee benefits scheme
**As aDigital Marketing & Ecommerce Assistant, your responsibilities will include**:
- Planning and analysing the performance of marketing campaigns; reporting on traffic growth, conversion, AOV etc
- Creating, uploading, updating and optimising web pages
- Maintaining issues log to help prioritise web developments
- Checking competitor websites regularly to benchmark product and service offering
- Maintaining log of key events that may have affected performance, both external factors such as weather and internal influences such as promotions, web downtime etc
- Supporting photo/video shoots to ensure output works online
- Liaising with the graphic designer to create brand-appropriate graphics
- Creating and publishing content that engages customers, including blog posts and videos
- Managing digital assets, especially images, to ensure accuracy and efficiency
- Optimising product feed for paid search marketing
- Supporting SEO by smart copywriting and productive linking
- Approving and monitoring Affiliate Publishers
- Maintaining and optimising relevant content on partner websites
- Managing the posting schedule for brand social media accounts
- Posting creative content which engages audiences, fosters sharing and encourages reach
- Finding and liaising with social influencers as appropriate
- Coordinating marketing messaging and promotions with all relevant departments, especially stock and customer services
**We are looking for aDigital Marketing & Ecommerce Assistant who has the following skills and experiences**:
- A relevant education qualification in marketing / social media
- Proven experience in a similar digital/ecommerce brand marketing role
- Demonstrates a passion for ecommerce and marketing
- IT Proficient, with a good knowledge of Excel and Photoshop
- Understanding of Google Analytics would be beneficial
- Highly creative approach, able to identify target audiences and devise digital campaigns that engage, inform, and motivate
- In-depth knowledge of various social media platforms, best practice and website analytics
- Excellent communication skills, both verbally and in writing
- Ability to build effective working relationships at all levels, internal and external
You will be working 40 hours per week, Monday-Friday.
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