Graphic Designer

Job Description and Person

Specification
**Graphic Designer**

**Salary**: £29,417 - £31,215pa inclusive

25 days per annum plus public holidays
**Leave**:
Plus public holidays plus up to 3 days Christmas efficiency closure

**Hours**: 36 hours per week (full time)

**Reports to**: Head of Marketing

**Location**: This post will be based at the Isleworth Campus however some travel to the Skills + Logistics Centre in Feltham may be required.

**The purpose of the post is**:to manage the design process for all the college's marketing publications, strategic campaigns, promotional materials and the website, as well as being the Brand Guardian of the College. The post holder will work with the Marketing Team to raise the profile of the college among all internal and external audiences through highly creative and innovative design concepts while ensuring quality standards are implemented in line with the college's corporate identity.

**The main duties and responsibilities are to**:
1. Manage the design process for all promotional campaigns and communications materials from initial brief to final production - working to deadlines and within an allocated budget.

This includes developing themes and ideas, creative design work, editing, proofing, and print preparation.

2. Design the college's principal publications (i.e. prospectuses, targeted campaign literature, college magazine etc) to an exceptionally high standard.

3. To lead and create campaign concepts for student recruitment, and design all assets required for these, including advertisements, leaflets, specialist and general brochures for both print and online, which are delivered on time and meet the brief. These include the design of bus stop & bus advertisements, leaflets, banners, digital designs and more.

4. Create and design digital and print promotional material for internal communication messages/campaigns as requested by staff and on occasion by student groups. This includes supporting different curriculum areas and the design work they require.

5. Create animations and motion graphics for use across advertisements including digital signage and social media.

6. Work with the Digital Marketing Officer to support in the creation of social media and website content in order to ensure campaign consistency across platforms.

7. Create design assets for all internal and external events which include literature, display boards, banners, signage and merchandise.

8. Organise appropriate photography for use in publicity materials. This will involve sourcing and purchasing images from photo libraries and co-ordinating college photoshoots and supporting on the day, and making sure all photography fits the brief and can be used in all our materials

9. Working with the Marketing Team offer creative, innovative, and cost-effective design solutions to meet the distinct objectives as outlined in the Strategic Marketing Plan.

10. Work with the wider marketing team and the Head of Marketing to support each campaign throughout the year, including the production of new campaign designs and sub-brands, and supporting wider college teams where required.

**Generic Duties**:
1. Attend and participate in College meetings as necessary and actively promote college policies.

2. Follow strictly the requirements of the College’s health and safety policy and comply with the College financial regulations.

3. Participate in staff development activities and undertake further training as part of your continuing professional development.

4. Work flexibly in order to satisfy the organisational needs, including enrolment and occasional evening or weekend work.

5. Maintain confidentiality of information acquired in the course of undertaking duties relating to staff, students, and visitors, and adhere to the College’s Data Protection

Policy and the Data Protection legislation.

6. Uphold and promote College policies, procedures and controls, including the

College’s Equal Opportunities policy and promoting those specifically applicable to this area of work.

7. Promote a positive image of the College in all contacts with staff, students, visitors and contractors.

8. Carry out other reasonably comparable duties that may be required from time to time.

Person Specification
1. Educated to degree level (essential), preferably with an appropriate professional

Marketing qualification (not essential).

2. Two years relevant experience working in a Graphic Design role.

3. Ability to create visual designs for print and digital platforms, including moving graphics/animations.

4. Strong IT and digital skills including in-depth knowledge of Adobe Creative software including Photoshop, Illustrator, InDesign, Final Cut/Premiere Pro and others. Ability to work in Mac and PC environment.

5. Experience working with briefs to create high quality & engaging designs, for many different audiences.

6. Ability to work with Brand Guidelines, and able to develop these to make sure al