Group Marketing Executive

4 weeks ago


Manchester, United Kingdom Forward Role Full time

**GROUP MARKETING EXECUTIVE**

Want to work for a diverse group of four B2B and B2C businesses in East Manchester?

In a new role, where you’ll have scope to shape Marketing strategy and delivery across the four group companies?

Plus have direct access to the Senior Management Team?

This role will be responsible for supporting the sales team and wider business in helping grow market share and raise the group’s brand profile via a multichannel approach.

**The Role**:

- Help agree and set the Marketing Strategy and budget for four group companies
- Deliver marketing, advertising and promotional campaigns for the group across all channels.
- Digital - undertake PPC and SEO activities to support the four businesses and drive a measurable return on investment.
- Website launch, management and maintenance; each company is at a different stage in their web journey
- Responsibility for group web content and uploads, including content via CMS.
- Social Media - full responsibility for strategy across all four businesses, appealing to both B2B and direct to consumer audiences.
- Enhance brand awareness, including rebranding as and when required, plus overarching group branding in the longer term.
- Catalogue and brochure production and management including design and layout.
- Attend appropriate Exhibitions, Events and Trade Shows.
- Prepare and present marketing reviews and reports on a monthly basis.
- Identify and recommend areas for improvement in Marketing across all four group businesses.
- Strong full-mix Marketing experience ideally with three plus years’ B2B experience.
- Web site development and maintenance experience.
- Social Media campaign planning and delivery.
- Good content and copywriting skills.
- Offline Marketing including PR, Events and Catalogue/DM production.
- Good interpersonal, communication and reporting skills.
- Data analysis to assess ROI across the group, including market trends and competitor offerings.
- Self-motivated and able to manage own work loads.
- Experience of Adobe suite would be beneficial.
- Design and layout of promotional material.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.



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