Head of External Communications

4 weeks ago

London, United Kingdom Genomics England Full time

Company Description

Genomics England partners with the NHS to provide whole genome sequencing diagnostics. We also equip researchers to find the causes of disease and develop new treatments - with patients and participants at the heart of it all.

Our mission is to continue refining, scaling, and evolving our ability to enable others to deliver genomic healthcare and conduct genomic research.

We are accelerating our impact and working with patients, doctors, scientists, government and industry to improve genomic testing, and help researchers access the health data and technology they need to make new medical discoveries and create more effective, targeted medicines for everybody.

As our Head of External Communications, you will lead the delivery of external communications campaigns, media and crisis communications, public affairs, events and manage a press office function, all with the aim of building and maintaining Genomics England's reputation and meaningful engagement with key audiences. They will work with stakeholders across the business to develop an external communications strategy and manage the delivery of engaging communications and events tailored to a range of audiences and channels in line with the organisation’s operational priorities and strategy.

**Job Description**:

- Working with the Communications Director, develop an external communications strategy to cover multiple audiences and channels and with the Engagement and Public Partnerships Director, develop and manage a public affairs engagement function
- Working with the Communications Director, manage media relations and crisis communications for the organisation, with a view to maintain and build the reputation of Genomics England
- Build relationships with journalists, media organisations and external stakeholders including Comms and Engagement counterparts in other organisations to plan and deliver successful external communications and media campaigns ensuring messaging is clear and accurate, target audiences are identified and reached, and outcomes are tracked
- Oversee delivery of campaigns using the full range of platforms and techniques and, working closely with and managing the events team, continue to build Genomics England’s exceptional reputation on events
- Provide input into the wider Communications & Engagement grid, ensuring timelines for external communications activity are regularly updated, and work with others across the directorate to support the planning and implementation of specific, timely communications across our channels
- Develop and implement an evaluation model for external communications and events to measure engagement, track sentiment and show value of activity for wider organisational objectives
- Build strong relationships with key stakeholders internally, including the ELT, acting as counsel to them for key messaging, and drafting messaging and materials to support their attendance at events and speaking opportunities
- Act as a company brand champion, ensuring that external communications reflect our brand and messaging
- Manage and lead an inclusive, high performing team, ensuring that we have the right skills in place to deliver our mission and matrix manage others across wider directorate allocating appropriate talent and resources in all communications and engagement initiatives, defining priorities and coordinating cross-functional initiatives
- Manage and ensure good governance and compliance with all relevant requirements including budgets, workforce plan, and all data and IT requirements

**Qualifications**:
None specific, we are interested in your experience. We are looking for the following experience of:

- Exceptional and proven experience of managing an External Communication, supporting growth and motivating and engaging the team in an inclusive manner whilst communicating a clear vision and roadmap
- Demonstrated understanding of how to implement communications strategies and driving communications strategies and plans to support wider organisational aims
- Understanding how evaluation metrics can be developed to track engagement and effectiveness of communications
- Developing narratives and presentations which are relevant for specific audiences, turning complex text into a compelling story for any audience
- Delivering on teams and own commitments.

Additional Information

Being an integral part of such a meaningful mission is extremely rewarding in itself, but in order to support our people, we’re continually improving our benefits package. We pride ourselves on investing in our people and supporting them to achieve their career goals, as well as offering a benefits package including:

- 30 days’ holiday (plus bank holidays), with additional days for long service awards
- A generous pension scheme of up to 15% combined contribution
- Life Assurance (3 x salary)
- Individual learning budgets for every colleague, a Blinkist account and a wide variety of courses on our p

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