Social Media Ads Specialist

3 weeks ago


Birmingham, United Kingdom Dr Clear Aligners (UK) Full time

Creating, designing, executing, and optimizing paid performance marketing campaigns.
- Create ROI models based on ad spent and turn these models into actionable account improvements.
- Utilize business intelligence tools to build custom reports.
- Reporting of Marketing Performance
- Campaign planning and creation
- Audience research and Ads planning
- Creation & optimization of creatives and messaging through structured A/B testing
- Integration and set up of tracking solutions with PPC accounts
- Optimization towards standard KPI (CPL, CPO, CIR)
- Budget planning and daily re-allocation based on performance
- Team building with colleagues through weekly reporting -and training sessions
- Effectively plan, setup, implement and optimize all assigned performance marketing advertising campaigns
- Continuously improve knowledge and understanding in advertising technical expertise
- Assist copywriting of the ads
- Understanding of customer buying habits and market trends
- View in multiple perspectives and introspective views to improve marketing performance

**Requirements**:

- At least 1-3 years of proven experience in digital marketing.
- Solid knowledge of performance marketing channels and tools like Google AdWords (SEM, UAC/mobile, GDN, YouTube) and social media advertising (Facebook, Instagram, and TikTok ).
- Experience in e-commerce performance marketing is a plus.
- Understanding of programmatic ad networks and media management.
- Excellent analytical and project management skills, affluent with performance marketing tracking tools (mobile app tracking, web tracking)
- Familiarity with web/mobile design, user experience, and interface.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Positive attitude and work ethic in a multicultural team
- Ability to effectively learn and acquire new knowledge and skills
- Detail and result oriented
- Willing to learn and fast learner
- Active on social media, updated on current trends
- Agile, cooperative, and strong in teamwork
- Good attitude and positive mindset
- Able to meet datelines

**Salary**: £24,000.00-£30,000.00 per year

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

Reference ID: Social Media Ads Specialist


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