Marketing Executive

**About us**

Caetop College London is a small business in Ilford, IG1 1BA. We are professional, supportive, and our goal is to provide training and qualifications related to a specific job, such as being a Security, First Aid, Traffic Marshal, Fire marshal and Spectator Safety NVQ 2..

Our work environment includes:

- Modern office setting
- Growth opportunities

**Marketing Executive**

We are seeking a dynamic and result-oriented Marketing Executive to join our college, which specialises in teaching vocational courses. The Marketing Executive will play a vital role in promoting our college and its courses to prospective students, businesses, and other stakeholders. As a key member of our marketing team, the Marketing Executive will contribute to increasing student enrolment and enhancing the college's reputation in the vocational education sector.

**Responsibilities**:
Develop and Implement Marketing Strategies:

- Collaborate with the marketing team to devise effective marketing strategies to promote vocational courses offered by the college.
- Identify target audiences and develop targeted marketing campaigns to attract students and corporate clients.

Digital Marketing:

- Monitor and analyse the performance of digital marketing campaigns and make data-driven improvements.

Content Creation:

- Create engaging and informative content, including website copy, blog posts, videos, and brochures, to highlight the college's vocational courses and unique selling points.
- Ensure that all marketing materials adhere to the college's branding guidelines.

Event Management:

- Plan, coordinate, and execute marketing events, workshops, and seminars to showcase the college's vocational courses to prospective students and corporate partners.
- Represent the college at relevant industry events and networking opportunities.

Market Research:

- Conduct market research to understand industry trends, competition, and student preferences in the vocational education sector.
- Use research findings to tailor marketing strategies and course offerings.

Lead Generation and Conversion:

- Manage lead generation campaigns to attract potential students and convert leads into enrolments.
- Respond to inquiries from prospective students and provide them with necessary information about courses and college offerings.

Relationship Management:
Build and maintain relationships with corporate clients, educational institutions, and other stakeholders to explore partnership opportunities and promote vocational courses.

Performance Tracking:
Monitor and report on the effectiveness of marketing initiatives, including ROI, conversion rates, and student enrolment numbers.

Present regular reports to management on marketing activities and performance metrics.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Executive or similar role, preferably in the education sector or vocational training industry.
- Excellent communication and interpersonal skills to effectively engage with diverse stakeholders.
- Ability to think creatively and strategically in developing marketing campaigns.
- Proficiency in using marketing software and tools for analytics and campaign management.
- A proactive and results-driven approach with a focus on achieving marketing objectives.
- Demonstrated ability to work independently and as part of a team.

**Salary**: £20,008.25-£33,468.00 per year

**Benefits**:

- Flexitime

Flexible Language Requirement:

- English not required

Schedule:

- Flexitime

Supplemental pay types:

- Bonus scheme
- Commission pay
- Performance bonus
- Tips
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

Ability to Commute:

- Ilford, IG1 1BA (preferred)

Ability to Relocate:

- Ilford, IG1 1BA: Relocate before starting work (preferred)

Work Location: In person

Application deadline: 01/09/2023
Expected start date: 01/10/2023