Social Media Manager
4 weeks ago
Founded in 1971 in Somerset, England, today Mulberry is a truly global fashion company and the largest manufacturer of luxury leather goods in the United Kingdom. Across all locations, we are united by our employee values: Be Bold, Be Open, Be Responsible,Be Imaginative. If these are values you share, we would love you to join our team. The Social Media Manager will play an integral role within Mulberry's Marketing team overseeing the day-to-day running of Mulberry's global social media channels. You will workclosely with the wider Marketing, Digital and in-house Creative teams to support our mission to turn Mulberry into a global powerhouse luxury brand over the next 5 years. You will be a confident communicator with an expert understanding of the social medialandscape and its complexities. As an analytical thinker, you will have the ability to turn data into actionable insights to support channel growth. You will make strong connections with your peer group across the business and provide leadership to the SocialMedia Assistant. Hybrid working applies to this role, meaning you can work 50% of your time from our beautiful office in Kensington and 50% of your time from home. Key Duties and Responsibilities: Strategy: - Develop organic plans for brand and product launches,key cultural moments and events. - Own social media strategic responses to marketing campaign briefs, partnering with channel leads and marketing stakeholders to ensure alignment. - Educate internal teams around best practice social media strategies, new formatsand content. - Deliver innovative campaigns through developing first to market opportunities. Content: - Generate ideas and requirements for social content in response to campaign briefs, working closely with creative and marketing stakeholders. - Act as keypoint of contact for social creative agency, briefing upcoming marketing plans and product strategies. - Work with creative teams to ensure content is optimised for platforms and adheres to best practice. - Collaborate with communications and creative teamsto identify relevant creators and influencers to work with across key platforms Instagram, YouTube & TikTok. Publishing: - Manage the planning and optimisation of content across Mulberry's global social channels. - Communicate plans to internal marketing andcreative stakeholders. - Support the Social Media Executive's with publishing and scheduling across channels. Localisation: - Lead local social activations, adapting global strategies to APAC platforms, working with regional teams to inform tactics and messaging.- Brief external media agency on organic campaign plans across key APAC platforms, managing content delivery and final sign off. - Collaborate and brief regional stakeholders, creative and external agencies to plan and create content for APAC platforms. Reporting& Insights: - Work with the Social Media Executive's and Paid Social Executive to deliver weekly, monthly and campaign reporting across organic and paid activity including competitor benchmarking. - Conduct social research, listening and monitoring to understandbrand sentiment and performance to inform future thinking. - Communicate and distribute performance reports to key stakeholders. Brand: - Embrace and demonstrate the Mulberry values and behaviours. - Act as an ambassador for the Mulberry brand and exhibitspassion in all aspects of the role. - Positively communicates about the Brand at all times. Skills & Knowledge: - Expert knowledge and experience across all aspects of social media marketing, with a clear understanding of the nuances between owned, paid andearned media. - Highly motivated and enthusiastic individual with experience working within an in-house social media / marketing team or digital agency. - An understanding of APAC social platforms including WeChat, Weibo, Line and KakaoTalk. - Demonstratesattention to detail and ability to multi-task with a track-record of working in a fast-paced environment. - Excellent communicator who builds strong internal and external relationships. - Strives to be innovative, with a keen interest in trends, new initiativesand keeping on top of the competition. - Degree educated.
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