Marketing Officer

2 weeks ago

Glasgow, United Kingdom University of Glasgow Full time

**Job Purpose**
The Marketing Officer (Brand) will be responsible for growing brand awareness amongst key audiences through the delivery of new initiatives within the brand marketing programme.
By doing so, the role will positively contribute to the credibility and relevance of the University’s vision to be the best university for the world in aligning brand strategy with business strategy. A primary focus of this role will be to manage the delivery of a new community of practice aimed at growing marketing capabilities across the organisation.
The post-holder will also support the delivery of global brand campaigns aimed at enhancing the University’s reputation.
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**Main Duties and Responsibilities**
1. Lead the co-ordination of the newly established Brand Community, working to support the design and delivery of an annual programme of events as well as drafting communications or using digital platforms to promote the initiative.
2. Support the growth of membership and participation through the delivery of engaging communications and excellent event experiences by using excellent relationship management and insight gathered from member feedback to create reports and recommendations to improve the programme.
3. Lead a small working group of marketing communications professionals from across the University to gather ideas and activate support for the delivery of the programme in aligning it to relevant and timely marketing practices.
5. Contribute to the annual reputation campaign plan through idea generation, content creation and agency management.
6. Work across channels by creating or responding to marketing and campaign briefs to ensure that the right messages, reach the right audiences at the right time and uphold the university’s brand at all times.
7. Use the University’s content management systems and accounts to create compelling and persuasive communications aligned to an excellent user journey.
8. Work collaboratively with colleagues across the Marketing Communications Team to ensure that brand communications are activated across channels to audiences in the most professional and legally compliant way.
9. Deploy a strong understanding of brand strategy and brand management to find new and exciting ways to promote the University’s brand both internally and externally.
10. Support the Head of Brand & Reputation Marketing and Director of Marketing Communications in any relevant marketing activities as advised.

**Knowledge, Qualifications, Skills and Experience**

**Knowledge/Qualifications**

**Essential**:

A1 Ability to demonstrate the competencies required to undertake the duties associated with this level of post having acquired the necessary knowledge and skills through personal development and progression in a similar related role(s). Or: Scottish Credit and Qualification Framework level 8 (Scottish Vocational Qualification level 4, Higher National Diploma) or equivalent, and experience of personal development in a similar role.
A2 Demonstratable knowledge and experience of brand management and campaign delivery.
A3 Strong understanding of digital marketing practices.
A4 Knowledge of the Higher Education sector or supporting the brand in another large and complex organisation.
A5 Understanding of marketing principals and legal policies such as GDPR and how that influences how we reach audiences and use brand communications across channels.
A6 Understanding of the full marketing mix and knowledge of how marketing messages can be effectively communicated across channels. Desirable B1: Marketing qualification or membership of a relevant professional body.

**Skills**

**Essential**:

C1 Excellent relationship management skills and ability to collaborate effectively with initiative, creativity, energy, and enthusiasm.
C2 Excellent organisational skills and ability to work efficiently on multiple projects at a time.
C3 Excellent interpersonal skills, including diplomacy and discretion and the ability to liaise with colleagues and external individuals in various roles or levels of seniority.
C4 Demonstrable ability to edit and write compelling and persuasive copy for digital campaigns.
C5 Demonstrable ability to respond to and write effective briefs for marketing initiatives.
C6 Excellent presentation skills in being able understand and interpret complex information and to capture essential information in presentations, plans and reports.
C7 Well developed IT skills including the use of MS Office suite, and proficiency and confidence to use our T4 content management system, Dotdigital mailing platform, online image and video library and Google Data Studio.

**Desirable**:

D1 Events management experience.

**Experience**

**Essential**:

E1 Experience of working in an agency or in house marketing team to support the design and delivery of brand programmes.
E2 Experience of working directly to brief in-house or agency creative teams according to brand guidelines and agreed budgets.
E3 Exper

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