Head of Digital Analytics

3 months ago

London, United Kingdom KANTAR Full time

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

Job Details

Head of Digital Analytics, UK, Insights Division

London

The UK Analytics Team provides our global clients with expert digital analytics, data visualisation and strategy, and Kantar’s long-standing expertise in segmentation and marketing effectiveness. The Digital Analytics Team is the largest group of digital research, consulting and digital marketing experts globally within Kantar, working closely with our product teams to create the next generation of our data-gathering tools, and shaping the brands of tomorrow by driving digital growth and optimising online performance.

We have ambitious growth plans, and the Head of Digital Analytics will be pivotal in achieving these ambitions. This is a key leadership role responsible for sustainably growing a vital part of the UK Analytics business, expanding our market leading offers, and integrating digital techniques into the heart of our Insights business. The role will work closely with the UK Analytics Senior Director to create revenue growth, establish best practice, expand our learning culture, support our high quality teams, and deliver exceptional consultancy to our clients.

The UK Analytics Team operates within the UK Insights division, is a critical part of our Global Analytics practice, and collaborates closely with Consultancy and Insights teams across EMEA to deliver expert digital analytics, marketing optimisation, and data strategy. Digital Analytics is the largest of the of three core areas of the UK Analytics offer.

KEY OUTCOMES
- Deliver operational leadership that shapes and executes the UK Analytics and UK Insights strategies and the Global Analytics Plan.
- Deliver revenue and growth targets by leading digital insight services both as a stand-alone offer and when blended with the full range of our insights and marketing effectiveness capabilities.
- Successfully expand our best-in-class Digital Consultancy offer across Kantar and to current and new clients.
- Educate the market and internal teams about the power of our Analytics and Digital Consulting offer, and guide the delivery of high quality projects that lead to recurring sales.
- Lead our team of 45+ digital professionals, helping them to build their capabilities and careers while identifying opportunities for our business to develop new tools and techniques.

KEY RESPONSIBILITIES
- Own the Digital Analytics plan, manage the UK Digital Analyics P&L, and identify operational improvements to make us the best at getting better.
- Integrate digital data into Kantar’s different working practices, methodologies, client requirements, and commercial ambitions.
- Act as an internal ambassador and client leader for new capabilities, support and enable our business development teams to engage and add-value to our clients.
- Work closely and collaboratively with the rest of the UK Analytics leadership, business development, and client service teams.
- Build relationships and collaborate with other Kantar teams to support any client discussions or activities that can build value for our clients and teams in the UK or EMEA.
- Take on responsibility for the success and profile of Analytics across Kantar UK and globally including supporting the wider Insights and Global Analytics strategies.

EXPERIENCE & CAPABILITIES
- Results focused people leader, with proven track record of building, operating and growing a strong digital consultancy, digital marketing, or market research function.
- Experience of working with cross-fuctional teams, maximising the strengths of each talent set, culture and offering, whilst managing and minimizing conflict and minimising duplication of effort.
- An exceptional communicator and influencer, able to articulate a clear and compelling vision and take people with them.
- Proven client leader able to effectively showcase to, and educate, the market on digital analytics and consulting offers and capabilities.
- Strong commercial and client focus with the ability to quickly understand and utilise internal systems, resources and structures to drive revenue growth in market.
- Subject matter expert on digital marketing and research methodologies, able to provide opinion and guidance to key stakeholders both internally and externally.
- Agile and flexible approach based on evolving business objectives with the ability to balance tactical, hands-on requirements while maintaining strategic oversight.

Country

United Kingdom

Why join Kantar?

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand mor

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