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Head of Digital Trading

3 months ago

London, United Kingdom Digital Gurus Full time

Permanent - Head of Digital Trading - London based (Hybrid) - Salary £80k-£90k

We are looking for an experienced Head of Digital Trading to lead a large digital trading team, in order to optimize sales and profitability across all digital channels. This role is crucial for driving the online commercial strategy, ensuring an excellent customer experience, and achieving business growth targets in the retail sector. Applicants must have extensive experience working in a similar Head of Digital/Senior Ecommerce role, within Retail or Online Retail sector (Essential).


If you have the relevant skills and sector background, then please send your CV..

Key Responsibilities:


Strategic Leadership:

Leading, developing and implementing the digital trading strategy in alignment with the overall business objectives.

Identify market opportunities and trends to drive revenue growth.

Set and manage budgets, sales forecasts, and performance targets.

Sales and Performance Optimization:

Oversee daily trading activities, ensuring optimal product availability and pricing.

Monitor and analyze sales performance, traffic, conversion rates, and other KPIs.

Implement strategies to maximize online sales and profitability, including promotional planning and execution.

Develop & Define the digital marketing strategy and execution across key paid and owned channels including Paid Search, Paid Social, SEO, Affiliates, Email/ CRM, Display.

Responsible for setting and allocating marketing budget and building forecasts, ensuring alignment with key financial targets, managing this through an external marketing agency.

Set clear objectives and KPIs for the digital marketing agency that align the overarching business strategy and that facilitate the short- and long-term goals of the business.

Take a strong analytical approach to create a culture of large-scale test and learn in order to create and maintain a best in class approach across all digital channels

Team Management:

Lead, mentor, and develop the digital trading and creative teams, fostering a high-performance culture.

Collaborate with cross-functional teams including marketing, IT, logistics, and customer service.

Ensure effective communication and coordination across departments to support business goals.

Customer Experience:

Ensure a seamless and engaging customer journey across all digital touchpoints.

Work with UX/UI teams to enhance site usability and customer satisfaction.

Drive personalization and targeted marketing efforts to improve customer retention and lifetime value.

Data Analysis and Reporting:

Utilize data-driven insights to inform decision-making and strategic initiatives.

Regularly report on trading performance, providing actionable recommendations to senior leadership.

Maintain an in-depth understanding of the competitive landscape and market dynamics.

Data modelling and forecasting

Technology and Innovation:

Stay abreast of emerging technologies and digital trends in the retail sector.

Drive the adoption of new tools and technologies to improve trading performance and operational efficiency.

Work with the IT team to ensure the reliability and scalability of the digital trading platform.


Skills Required:


Degree in Business, Marketing, E-commerce, or a related field

Must have relevant experience in an ecommerce trading, digital marketing or online retail role, including experience as a head of department

Proven track record of driving online sales growth and achieving commercial targets

Strong analytical skills with the ability to interpret data and make data-driven decisions

Excellent leadership and team management capabilities

Proficient in e-commerce platforms, digital analytics tools, and trading systems

Exceptional communication and interpersonal skills

Innovative mindset with a proactive approach to problem-solving


Company Benefits:

Salary £80k-£90k

25 days holiday + bank holiday

Hybrid role, flexible working, 3 days at home, 2 in office

Pension

Opportunities for professional growth and development

Flexible working arrangements and work-life balance initiatives

Employee discounts and perks