Digital Content Coordinator

3 weeks ago

London, Greater London, United Kingdom Head Office Full time
Job Summary

As a Digital Content Assistant at Head Office, you will play a crucial role in supporting the E-Commerce Content Manager in the visual and technical execution of the Ben Sherman Websites (UK, DE, US). Your primary responsibility will be to ensure that the content is inspirational, relevant, engaging, and aligned with the seasonal promotional and marketing calendar.

Key Responsibilities

  • Manage the digital content planner for each site, collaborating with multiple teams on website content updates to ensure key promotional and marketing activity is covered.
  • Create and build SEO-optimised blog content in line with the overall content planner and seasonal activity.
  • Support the E-Commerce Content Manager in briefing image and copy requirements to the Creative Team to drive sales, AOV, and conversion.
  • Optimise all visual imagery across the sites, including homepage, product landing pages, blogs, and competitions.
  • Manage the upload of seasonal meta data to maximise on SEO potential.
  • Use Google Analytics daily to monitor the website and product performance and identify content requirements based on the data.
  • Use the Marketing/Trading Calendars to understand the trading and content priorities and ensure products are featured/merchandised accordingly.
  • Monitor, browse, and test website frequently to ensure all links, functionality, content, and pages are working seamlessly and work with the Ecommerce optimisation/development team to resolve any irregularities or issues.
  • Set up and track all offer codes used in conjunction with emails and online offers and track usage results.
  • Work closely with the E-Commerce Trading and Development teams to improve website design and user experience.
  • Awareness of key promotional activity, ensuring prices are actioned and accurate for launch of the event. Highlight any risks to delivery.
  • Update key footer and store pages when information changes are required.
  • Update the website/blog with new keyword-rich content such as articles on a regular basis.
  • Observe key competitor activity in the retail space for differential trading tactics and content ideation, applying these learnings to help optimise UX & conversion.
Communication

  • Aim to be the E-Commerce ambassador for Ben Sherman content.
  • Liaise with the creative team on imagery and copy requirements.

Key Skills & Experience

  • Experience of working within a content management platform.
  • Digitally active, including some digitally related work experience.
  • Highly organised with excellent attention to detail.
  • Strong multitasking abilities.
  • Strong verbal and written communication skills at all levels.
  • Strong team player, able to work flexibly to support the team where required.
  • Strong written English.

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