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Research & Insights Lead

4 weeks ago


Basingstoke, United Kingdom TrustMark Full time

TrustMark is the Government Endorsed Quality Scheme covering work a consumer chooses to have carried out in or around their home. When a consumer uses a TrustMark Registered Business, they know they are engaging an organisation that has been thoroughly vetted to meet required standards and has made a considerable commitment to good customer service, technical competence, and trading practices. TrustMark is also deeply involved in reducing the carbon footprint of homes in the UK. If you would like to be part of a growing Not-For-Profit organisation that is driving up standards, helping close the skills gap in the industry and is at the heart of reducing the UK’s carbon footprint, then this could be the opportunity for you.

**The role**:
Supporting the Director of Growth and Marketing by designing and prioritising Insight plans to support TrustMark’s strategy and business needs.

Identify and integrate internal /external information sources to develop findings and insights that will inform TrustMark’s:

- Strategic positioning,
- Proposition, marketing, and stakeholder management strategy
- Emerging business opportunities

Specifically, you will lead:
1. Market research (Quantitative/Qualitative projects) to develop thought-leadership and building TrustMark’s position as a thought leader in the home improvements sector

2. Competitor and market monitoring

3. Customer and Partner research which will include our registered businesses, scheme providers and consumers (i.e., users of services provided by TrustMark registered tradespeople)

You will also:

- Own the end-to-end delivery of brand, proposition, and consumer research, including stakeholder engagement and management, agency tender and management and delivery of results
- Own the research process - by planning, initiating, designing, and implementing consumer/customer insight studies, including associated KPIs
- Agree briefs with stakeholders, manage agency quotes and the proposal process
- Oversee fieldwork and delivery of findings, incorporating integrated views and developing recommendations to present to key decision makers
- Build effective working relationships with the business and the Senior Leadership Team to ensure projects add value and have tangible recommendations which can be acted on
- Work with internal data to develop insights to inform thought leadership and product/proposition development
- Manage relationships with research agencies to ensure that projects are delivered to meet business needs, on time and within budget

**Skills and Experience**
- Demonstrable experience working in a customer insight/service role
- Ability to extract and analyse relevant data
- Confident communicator, able to influence at all levels
- Able to manage multiple priorities
- Experience of managing a project team an operating in a matrix environment
- A team player, and motivated individual able to work off their own initiative
- Experience of working for a market research agency, think tank or an organisation that actively influences policy
- Good understanding of performance metrics that demonstrate business progress and how Research and Insight activities can impact the metrics

**Education and Qualifications**
- Educated to degree level or equivalent
- Microsoft Office Suite
- Experience of relevant research and analytics processes
- Working knowledge of data security practices

**Key Stakeholders**:

- TrustMark Senior Leadership Team members and Heads of Function
- Stakeholders in Government, Trade Bodies and Schemes, Think-Tanks
- Third Party Agencies

**Measures of Success**:
These will be confirmed as part of your performance agreement but will include:

- Delivery to Service Level Agreement
- Improvements in Customer Satisfaction
- Delivery to budget
- Internal stakeholder feedback
- Impact of research e.g., policy impact, PR, impact etc.

**Location**:Office based Basingstoke

**What we offer**
- Competitive salary and bonus scheme
- Non-contributory company pension
- Life assurance
- Company sick pay
- Employee Assistance Programme (EAP)
- Free parking
- Cycle to work
- Eye test / glasses vouchers
- Training and development

**Company Description**

TrustMark was established in 2005 in conjunction with Government, industry bodies and consumer protection groups. Since this time, in response to the industry-led, Government-commissioned Each Home Counts (EHC) review, the TrustMark remit has expanded to include all Repair, Maintenance and Improvement (RMI), Energy Efficiency and Retrofit measures, providing a level playing field of quality for consumers having work carried out in or around their home.

TrustMark operates within a Master License Agreement issued by the UK Government. TrustMark is a ‘not-for-profit’ social enterprise.

When a consumer uses a TrustMark registered business, they are engaging an organisation that has been vetted to meet required standards, and has made a commitment to good customer service, technical compe


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