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Sales and Marketing Manager

4 months ago

Gateshead, United Kingdom Whistl Full time

We are looking for a Sales & Marketing Manager who has first-class experience in ecommerce, working with external agencies, and growing sales through targeted, tactical marketing.

Spark Etail owns and operates several multi-channel (online and print) ethically minded brands which operate in a growing ethical market in the UK

As the Sales and Marketing Manager, you will have oversight and input into our entire ecommerce strategy. You will set budgets, create marketing plans and sales forecasts, and analyse marketing activity and ROI of multi-channel campaigns from top-line downto individual customer level.

**Responsibilities of the Sales and Marketing Manager**
- Recruitment of new customers through all marketing channels
- Retention of existing customers through targeted and lifecycle marketing
- Stimulate existing customers to purchase, increase AOV and order frequency
- Work with external creative agencies to manage/develop pay per click and paid social media advertising
- P&L, budget planning, and reporting for all marketing activity
- Develop a commercial calendar and marketing plan
- Customer analysis and print marketing distribution planning
- Work closely with existing suppliers to develop advertising and marketing opportunities
- Work with the General Manager and other managers to develop internal processes and systems in line with the business' evolving needs
- Carry out other duties which may or may not be related to the job, as reasonably requested by management

**Benefits**
- **Enhanced Annual Leave entitlement,** starting at 31 days (including public holidays), increasing up to 36 days with long service
- **Access to our prestige Benefits and Rewards Portal** including discounts on high-street shopping, days out, entertainment, and food and drink, including popular brands such as Apple, Samsung, and Buyagift.
- **Long Service Rewards** both financial and leave based.
- **Health Cash Plan**: in which you can get money back on health treatments such as prescriptions, eye care, dental, and more.
- **Life Assurance Scheme**:A scheme that may provide a lump-sum payment should you die whilst employed by the company.
- **Career development opportunities**: through E-Learning, Management Development Programmes, and Apprenticeships in which you can gain professional qualifications during working time at no cost to yourself.
- **Access to a well-established Employee Assistance Programme provider,** who provides support to our people and their families in areas such as their health and wellbeing.

And other excellent benefits you'd expect from a market leader.

**Essential Skills**

**The following experience is essential for this Sales and Marketing Manager role**:

- experience working in the online / ecommerce industry
- knowledge of PPC / SEO / SEM
- social media marketing
- budget / P&L management
- sales and customer analysis
- Experience of large volume B2C retail

**Skills and Knowledge**
- Good communication and interpersonal skills
- Committed and flexible
- Work as part of a team and own initiative where appropriate
- Strong analytical background
- Creativity and taking the initiative

**Personal Qualities**
- An ability to 'make things happen'
- Able to cope with change and stressful situations
- Empathy with the Spark Etail mission and goal

**Desirable Skills**
- A CIM qualification is desired but not essential
- Experience of working with catalogue and other print marketing
- Experience of working with FMCG and a department store product range
- Multi-brand selling and management
- Blogger / network building
- Working with social media influencers
- Campaign planning and design

**About Company**

**Whistl** are a delivery management company providing efficient, high-quality, and competitively priced services across business mail, parcels, fulfilment and doordrop media both in the UK and internationally.

Distributing more than 4 billion items annually, we are market leaders in Downstream Access Mail (DSA) services handling over 50% of bulk business mail in the UK.

**Whistl** is a Disability Confident employer and is committed to equal opportunities for all in all of our employment policies and practices.