Marketing Assistant

3 weeks ago

Chester, United Kingdom Brio Leisure Full time

**Based at**: Partial home working/Head Office, Northgate Arena

**Hours of work**: 37 hours per week

**Contract type**: Temporary for up to 12 months

**Salary**:Grade 4 - £21,189 per annum

**Closing date**: Friday 23rd June 2023

**Proposed Interview dates**: 28th, 29th & 30th June/11th & 13th July

**About the Role**:
We are seeking a dynamic and creative Marketing Assistant to join our team and support our social media marketing efforts. As a Marketing Assistant, you will play a crucial role in supporting and implementing engaging social media campaigns, driving brand awareness and fostering audience engagement. This is an exciting opportunity to contribute to our company's growth and make a significant impact in the digital marketing space.

**Roles and Responsibilities**:

- Assist in developing and executing social media strategies to enhance brand visibility and engage our target audience.
- Create compelling and visually appealing content with a focus on video for social media platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube.
- Monitor and manage social media accounts, responding to comments, messages and inquiries in a timely and professional manner.
- Conduct market research and stay up-to-date with industry trends to identify opportunities for social media growth and innovation.
- Collaborate with the marketing team to coordinate social media campaigns with other marketing activities, ensuring consistent brand messaging and positioning.
- Analyse social media performance using analytics tools to track key metrics, identify trends and provide actionable insights for optimising future campaigns.
- Monitor competitor social media activities and industry benchmarks to identify areas for improvement and stay ahead of market trends.
- Support the development and implementation of social media advertising campaigns, including ad creation, targeting and optimisation.
- Assist in organising and executing social media competitions, giveaways and other promotional activities to drive engagement and expand our online community.
- Organise and implement campaigns, communications and challenges through our Brio app for all members.
- Collaborate with cross-functional teams, including content creators, designers and other members of the digital marketing team, to ensure high-quality and engaging social media content.

**Qualifications and Skills**:

- Ideally a Bachelor's degree in Marketing, Communications or a related field or similar qualification.
- Demonstrable experience managing social media platforms and campaigns.
- Strong understanding of social media platforms, trends and best practices.
- Proficient in using social media management tools and analytics platforms.
- Excellent written and verbal communication skills.
- Ability to create effective video and image content on a mobile device.
- Creative mindset with the ability to generate engaging and visually appealing content.
- Knowledge of basic graphic design principles and experience with graphic design tools is a plus.
- Strong attention to detail and ability to meet deadlines in a fast-paced environment.
- Ability to analyse data, draw insights and make data-driven decisions.
- Positive attitude, team player and willingness to learn and adapt.

**About Brio**

Brio Leisure is a community interest company wholly owned by Cheshire West and Chester Council and are the face of community health, wellbeing and fitness in the borough. Our mission is to make leisure and wellness accessible and affordable for all.

Alongside a competitive salary, you’ll receive full access to an attractive benefits package which includes flexible working, a pension scheme, access to our facilities and much more.

Our Values:
**Investing in People** - We develop our team, who are knowledgeable with a can-do attitude

**Inclusive**:

- We are non-discriminatory, accessible, engaging and welcoming to everyone

**Supportive** - We are caring and passionate about making a difference

**Integrity** - We build trust through transparency, accountability and collaboration

**Innovative** - We encourage ideas and creativity through achieving positive commercial and social impact

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