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Marketing Assistant

3 months ago

Birmingham, United Kingdom Healthcare Management Solutions Full time

Healthcare Management Solutions are currently recruiting for a Marketing Assistant to join our team.

Healthcare Management Solutions is the country’s leading provider of consultancy and interim management to the care home sector.

Our success comes from helping our clients identify problems, implement solutions and turnaround underperforming care homes.

From our Head Office in Wythall, just south of Birmingham, our 100 strong team covers all aspects of care home management, consultancy and inspection including, operations, finance, quality, administration, estates, IT and HR.

This role is ideal for a creative individual who is ambitious and looking to develop and diversify their skills.

As an integral member of the team, you will play an active part in delivering a variety of marketing campaigns, designed to drive customer engagement and acquisition.

Responsibilities include, but are not limited to;
- Support the delivery of all marketing activities
- Assist the care homes in engaging with audiences on social media and replying to comments and direct messages
- Provide technical support and best practice to care homes for social media, online business listings, newsletter production and photography
- Monitor care home Facebook pages and moderate content where necessary, removing anything that breaches the policies of the company, rules on GDPR, or is socially, morally or ethically unacceptable
- Regular audits of Facebook page editors and onboarding new page editors
- Creating engaging social media content for company social media pages
- Assist in writing creative copy for websites
- Produce monthly e-newsletters
- Create and maintain content calendars for care homes, care brands and Healthcare Management Solutions
- Regular contact with care homes to identify PR and content opportunities
- Maintaining business listings for the care homes including Carehome.co.uk, Google Business Profile and Bing Places
- Uploading and editing content for company websites
- Assist with collating marketing metrics and competitor analysis
- Providing marketing invoice and payment information to the accounts team
- Assist with marketing audits and analysis of incoming clients
- Working with external suppliers on the delivery of marketing projects

Skills and experience:

- An excellent communicator, comfortable with maintaining relationships with a large number of colleagues across the country predominantly by phone/video call
- Great written communication skills and able to draft, adapt and improve content
- Good working knowledge of social media channels, in particular Facebook, LinkedIn and Twitter
- Capable of teaching social media, video, and basic photography skills
- Have a good telephone manner and be able to clearly explain to people often with limited knowledge, how to carry out tasks on PC’s, Macs, or phones or tablets using iOS or Android formats
- Experience of creating and distributing newsletters with Mailchimp
- IT literate with excellent experience of Microsoft Office
- Basic knowledge of Adobe Creative Cloud, Canva, Google Analytics, Facebook Business Suite and WordPress would be an advantage.
- Experience of producing video content for social media and websites desirable

What we can offer you:

- A commitment to providing a great place to work and to the development of our people
- Employee perks including discounts to some of your favourite UK retailers & cinema
- 25 days holiday plus bank holidays
- Hybrid working
- Private Medical Insurance

**Job Type**: Permanent

**Salary**: £19,000.00-£21,000.00 per year

**Benefits**:

- Company pension
- Flexitime
- Free parking
- On-site parking
- Private medical insurance

Schedule:

- 12 hour shift
- Flexitime
- Holidays
- Monday to Friday
- Weekends only

Work Location: In person

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