Head of Analytics

4 days ago


West Midlands Region, United Kingdom Harnham Full time

Head of Customer Insight & Analytics

£90,000

West Midlands

The Company:

- The Company are a well renown Travel business that operate across UK, and globally. They aim to continue to deliver outstanding customer services and growth within the travel industry, to continue the success they have already had. They need someone whohas experience with customer & brand centric D2C business, with a background in marketing analytics & consumer research, who has a proven track record of building & leading high-performance teams.

The Role:
As Head of Customer Insight & Analytics, your responsibilities will include:

- Work in a wider leadership team reporting to the Chief Customer Officer. Whilst working closely with the Head of Customer Loyalty & CRM, and external agency partners
- This role is primarily responsible for Customer, Competitor and Market Insight & analysis.
- Working with a large customer database and extensive CRM programme.
- Digital performance analysis?, working in collaboration with external agencies & other internal functions.
- Providing detailed analysis and insight to inform all aspects of the marketing plan, including the customer contact strategy, creative execution and data selections for marketing.
- Working on customer segmentation and understanding of customer barriers & triggers.

Skills and Experience:

- Hands-on with SQL and/or python.
- Strategic and analytical, whilst being commercially Savvy and adaptable.
- Be competent with a breadth of disciplines from qual' & quant' research to data analytics.
- Significant experience within customer insights and/or analytics function with clear examples of how your work has delivered commercial value.

For more information please reach out to,



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