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Marketing Executive

4 months ago

Leicester, United Kingdom ADS Laser Cutting Ltd Full time

ADS Laser Cutting is the premier metal laser cutting, folding, fabrication, finishing and assembly company in the UK. We're a family-run business with a passion for quality and a commitment to exceptional service. We work on a wide range of projects, from intricate designs to volume components, and our work is found in places like Siemens’ rail systems, London underground (TfL) trains, Lancôme Fragrances displays.

Our success is built on our team of highly skilled and valued employees. Their expertise and dedication translate into exceptional service and quality for our customers. Since our founding, ADS has grown tremendously year-on-year. This is thanks to our continued investment in the latest technology, machinery, infrastructure, and most importantly, our talented people. We now employ over 105 employees in our 87,000 square foot facility, ensuring we have the resources to deliver exceptional results on every project

**Due to continued growth we are seeking a highly motivated Marketing Executive**

**Role Profile**:The role is to work closely with the Business Support Director & Marketing Director to support the implementation of marketing strategies and optimise processes to meet the company's objectives. This role covers a broad spectrum of tasks, including CRM management, content creation, brand promotion, and market research.

**Key Responsibilities**:

- Support the execution of the agreed marketing plan
- Assist in retention of and developing existing and new customers through planned individual account support by working closely with the Sales Team
- Assist in managing the CRM (Hubspot) database including efficient data segmentation
- Support the B2B event strategy as well as creating and facilitating ADS events
- Create content and promotional materials (photo, video and literature) which includes e mail campaigns, content writing, advertising, PR and design
- Promotion of the Company’s brand both online and offline
- Develop and maintain a social media presence
- Maintain the Company’s website including SEO
- Provide reports on marketing
- Research market trends to assist with the development of marketing plans
- Conduct competitor and customer analysis to help drive demand for the Company services
- Maintain marketing support materials

**Skills, Experience & Personal Attributes**:

- Industry recognised qualification in marketing
- Proven experience in marketing and a willingness to learn.
- Familiarity of Hubspot or other similar CRM
- Understanding of SEO onsite, offsite
- Creative with good writing skills
- Good influencing and motivational skills
- Self-motivated and focused, with a flexible attitude
- Good attention to detail, with high levels of accuracy & a commitment to quality
- Able to work on & use own initiative & problem solve
- Strong communication, team working & people skills
- Positive attitude to innovation & change
- Looking to build a career in a fast-growing business.

This position is required to be 100% site based.

**Benefits**:

- Non-contractual quarterly bonus scheme.
- Life assurance.
- Above statutory holiday entitlement with additional service-linked holiday.
- Christmas shutdown for one week.
- 40-hour working week, days.
- Onsite gym.
- Pension scheme.
- Commitment to investing in training and development.
- Company-provided workwear and PPE.
- Onsite parking.
- Staff canteen.
- Employee Assistance Program.

**STRICTLY NO RECRUITMENT AGENCIES