Head of Marketing

2 weeks ago


Twickenham, United Kingdom Haymarket Media Group Full time

**Country**

UK

**Office Location**

Twickenham

**Department/Brand**

Haymarket Content Labs

**Advertised Salary**

£50000

**Full Time / Part Time**

Full Time: Onsite & Hybrid

**Permanent / Fixed Term Contract**

Fixed Term

**Commission**

20%

**Closing Date**

29/04/2023

**Job Reference**

11879

A growing, thriving department needs a dynamic head to help navigate it through the ever-shifting waters of partner content. It’s a varied, strategic and results-driven marketing role, suited to a senior marketer looking for the next challenge.

Haymarket Business Media’s branded content division, Content Labs, is hiring a head of marketing to cover maternity leave.

Working on HBM’s leading B2B brands - including Campaign, PRWeek and Management Today - this role oversees the delivery of commercial content targets. It works closely with the head of branded content, a phalanx of content and project managers and has its own team of marketers.

Alongside the day-to-day delivery, there’s also the opportunity to have strategic input into fresh approaches for both Content Labs and its new parent division Audience Labs.

**_ What’s involved _**
- You head the marketing of commercial content for Haymarket Business Media’s magazine / brand portfolio
- Working closely with PMs, sales and content teams to come up with creative solutions to meet client briefs and objectives
- You run a marketing team focussed on efficient, compliant delivery of commercial goals
- You work closely with sales to assess deliverability, manage risk and advise on yield during pitches
- Oversee the planning and implementation of multi-channel marketing campaigns to deliver our clients’ campaigns - whether it’s eyeballs on an online advertorial, generating leads for a webinar or getting (virtual) bums on seats for a breakfast briefing event
- You work with internal marketing and data departments making sure we continue safe, compliant and streamlined processes
- You have the opportunity to question, iterate and optimise processes
- Where necessary, you work with clients to keep communications clear and smooth
- You’re happy working with freelancers, technical teams and suppliers
- You’ll contribute innovative ideas to improve and grow our portfolio

**_Other bits _**
- You’ve got good experience in a media-marketing role
- You’ve got a good grounding in data and compliance
- You’re organised, happy multi-tasking and prioritising
- You have experience managing people
- You enjoy (the right sort of) pressure
- You love helping others out and asking for support when you need it
- You’re happy dealing with people of every seniority and in a range of moods (this isn’t a pure screen-facing role)
- A dose of creativity is handy but not always essential
- Up for learning as much as you’re up for guiding
- Content Labs is trying to build a culture where everyone feels comfortable, supported and able to perform at their best. We’re ever-evolving our drive towards an inclusive work-life balance._


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