Digital Marketer
4 months ago
**Responsibilities**:
1. Marketing Analytics:
- Conduct in-depth data analysis to extract actionable insights.
- Monitor and report on performance metrics to measure the effectiveness of marketing campaigns.
- Analyse customer feedback to identify areas for improvement.
- Evaluate the success of promotional merchandising activities.
- Assess content performance and recommend optimisations.
2. Workflow and Process:
- Identify opportunities for process optimization within the marketing department.
- Develop and implement workflows and systems to enhance team efficiency.
3. Marketing Strategies, Testing, and Activities:
- Manage Paid Advertising (PPC) campaigns, including keyword research, bid management, and A/B testing.
- Perform basic PPC campaign analysis and report findings.
- Develop and implement basic SEO strategies, analyzing performance and making recommendations for improvement.
- Conduct Conversion Rate Optimization (CRO) activities to enhance campaign effectiveness.
- Generate forecasting and budgeting reports to support strategic planning.
4. Social Sales Channels Analysis:
- Monitor and analyse the performance of social sales channels, providing insights for improvement.
- 2 to 3 years of experience in a similar digital marketing role.
- Bachelor's degree in Business, Marketing, or a related analytical field.
- Proven experience in marketing analytics and data-driven decision-making.
- Proficient in using analytics tools and platforms.
- Hands-on experience with PPC campaigns, keyword research, and bid management.
- Familiarity with basic SEO strategies and analysis.
- Strong understanding of conversion rate optimization principles.
- Excellent communication and collaboration skills.
- Ability to generate reports and forecasts for budgeting purposes.
**Salary**: £24,000.00-£28,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Company pension
- Gym membership
- Health & wellbeing programme
- On-site parking
- Work from home
Schedule:
- Monday to Friday
**Education**:
- Bachelor's (required)
**Experience**:
- similar digital marketing role: 2 years (required)
- marketing analytics and data-driven decision-making: 1 year (preferred)
Work Location: In person
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