Content & SEO Strategist

2 weeks ago


London, United Kingdom Fishtank Group Ltd Full time

Content & SEO Strategist

London (Hybrid working 50:50)

Salary £60,000 to £70,000, plus bonus, flexible cash benefits scheme & private healthcare

Our client is a growing and ambitious global fintech company with offices in London, Asia, Africa & the Middle East. The Content & SEO Strategist will be based out of their London offices which offers excellent views across London.

Are you an expert in content creation & strategy? We are looking for an experienced and creative content strategist who can get under the skin of consumers, creating highly engaging and exciting copy and content. You will understand brand and tone of voice,you will know how to engage and what great copy looks like. If you can write great copy too this will be a big bonus

The Content and SEO Specialist will be responsible for the development of a comprehensive global cross channel content strategy, with a focus on the user or consumer journeys. You will work closely with internal and external stakeholders, including contentproducers and digital marketing agencies. Focussing on customer acquisition and retention, you will get to know their customers needs and create engaging, digestible and thought provoking content. In addition to strategy and content creation, you will workclosely with an SEO agency and reports on organic search performance.

Key responsibilities:

- Research, plan and deliver highly effective content, that is on brand across a wide range of channels such as websites, organic social, paid media, and CRM
- Set the strategy and lead on content strategy and organic SEO
- Working with an agency to develop the global SEO Strategy focusing on organic performance
- Evaluate, upgrade and recreate all existing content focussing on brand messaging and tone of voice
- Work closely with CRM teams, understanding the importance of great content and flow of content
- Conduct research and analysis
- Work with internal and external content creators and producers, delivering clear briefs and providing strategic leadership
- Ensure compliance and work within regulatory frameworks
- Set objectives, work to KPI’s and reports on the success of campaigns

Experience we are looking for:

- A highly creative content strategist, specilaist within B2C. Financial services /investments / markets or trading related experience or knowledge, would be a big bonus.
- A minimum of 5 years’ experience and expertise with content creation & content strategy
- Great knowledge of brand values and tone of voice. An expert to pull together content and creative
- Experience is managing relationships with marketing agencies

Highly Desirable skills:
Knowledge of financial services industry/financial markets/investments/trading

Great Copywriting skills - short / long or both Knowledge of SEO and organic search for reporting



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