Marketing Executive

3 months ago

Bradford, United Kingdom Abingdon Flooring Full time

We are looking for a creative, dynamic and friendly Marketing Executive with a sincere passion for both marketing and a genuine interest in interior design.

We would like someone who is creative, organised who has a good understanding of social media channels and their relevant audiences.

Effective communication skills are essential, as we want someone who can operate independently while also collaborating seamlessly within a team.

You will be working with an experienced, hardworking but fun team in a role where you will be able to spread your creative wings in a varied role.

As Marketing Executive your core responsibilities will be to support the Marketing Department in the planning and executions of marketing campaigns and initiatives.

Directly reporting to the Head of Marketing this role will involve coordination with various members and departments of the company to ensure our content covers a blend of relevant updates, marketing campaigns, product updates, promotions, blog articles, community engagement and more.

This role will be pivotal to drive brand awareness, increase customer engagement and support sales growth.

What the role involves:
**Content Creation**
- To support the content creation for new product launches, fresh marketing materials, marketing procedure documents, specification sheets and presentations

**Social Media**
- Manage and support the strategy for the company’s social media profiles. Schedule posts, monitor engagement, and engage with our followers and contacts.
- Craft exciting, market-leading social content, working with our in-house designer.
- Seek out new opportunities and ways to work with established and up-and-coming influencers.
- Identify & implement effective strategies for growing our social audience and reach across platforms and set ambitious targets to achieve both growth & advocacy.
- Community management - Replying to comments and engaging with the audience, liking, and commenting on content posted by other channels within our community.

**Market Research**
- Conduct market research to identify trends, customer preference and competitor analysis.
- Identify customer personas to help develop targeted marketing campaigns.
- Plan and execute an engaging content calendar in-line with key strategic objectives through a deep understanding of our audience and the competitor landscape.
- Develop month marketing update to engage our audience.

**Graphic Design**
- Create simple graphics or collaborate with our designers to produce visual content for marketing materials.

**Event Support**
- Provide assistance in organising promotional events and exhibitions. Organise support materials to assist the sales team with their objectives.

**Administration**
- Perform various administration duties such as scheduling meetings, maintaining databases, managing marketing calendars.

**Analytics**

**PR**
- Develop, build, and maintain relationships with media partners and the press to build our profile and be a trusted source in the area.
- Explore opportunities for additional PR with end user press.
- Work with existing buying groups and associates and provide content for their magazines.

**Skills**

**Creativity**: Creativity is a crucial trait. This includes the ability to think outside the box, contribute innovative ideas to campaigns, and assist in the development of engaging marketing materials.

**Team Player**: Work closely with other team members, so being a team player is essential. The ability to collaborate effectively, take constructive feedback, and contribute to a positive team culture is valuable.

**Understanding of Marketing Principles**: A basic understanding of marketing concepts, including the marketing mix, target audience segmentation, and the customer journey, is beneficial.

**Salary**: £20,000.00-£25,000.00 per year

**Benefits**:

- Additional leave
- Bereavement leave
- Company events
- Company pension
- Employee discount
- Life insurance
- On-site parking
- Private medical insurance
- Referral programme
- Work from home

Schedule:

- Monday to Friday

**Education**:

- A-Level or equivalent (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person

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