CRM Executive

2 days ago


Epsom, United Kingdom Netbox Recruitment Full time

CRM Executive - Marketing Division

£30-40,000 - Excellent benefits - PMI, 33 days holiday, free gym membership and lots of discounts, and cycle to work

Excellent progression and training available

1 Day in Epsom or Barbican and then Work from home

Help my client to build a healthier nation by delivering CRM campaigns, communications and automated journeys using Salesforce Marketing Cloud that deliver customer lifetime value. This is a great opportunity to work in an innovative company across multipleproducts and service lines in B2C and B2B.

As CRM Executive you will be pivotal in delivering our CRM transformation. You will understand how to exploit CRM platform / ESP capability to drive customer value and optimised customer experience through creation of connected, data-driven, triggered, personalisedlifecycle journeys and communications across a customer's health and wellbeing experience.

Building good relationships with a range of stakeholders will be instrumental in moving CRM communications, Salesforce Marketing Cloud capability and functionality forward in a progressive way.

You'll work with our CRM Salesforce Marketing Cloud partner to provide clear briefs that support CRM objectives and explore how to exploit the SFMC capability to enhance your campaigns, communications and customer journeys. There will be an abundance ofopportunity to support with the CRM transformation and wider, more strategic programmes of work.

You'll maximise performance of your customer lifecycle journeys, campaigns and communications through test, measure learn (experimentation) and understanding of our customers through insight.

You'll constantly measure and provide reporting on performance for CRM activity to help optimise future campaigns, communications and journeys.

The CRM Executive will work closely with the Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.

An exciting opportunity to manage the customer data and then create and build the automated journeys that customers will experience - for example Customer lifecycle journey, win backs etc
- CRM data management

A very exciting role, join this new team and there will be lots of ownership and project work.


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