Marketing Assistant

2 weeks ago

Worcester, United Kingdom ONE Creative environments Ltd Full time

Marketing Assistant - Digital

Purpose/Role

You’ll be responsible for the support and management of end-to-end digital campaigns, as part of the wider multichannel Business Development and Marketing team, to achieve the objectives of ONE’s 5-year plan.

As an excellent content creator, you will assist the BD and Marketing Team and write creative content for a range of channels e.g., social media posts, website, news stories, etc. with a keen eye on analytics, as well as supporting offline BD activity.Reporting to the BD Director, you will work closely with the Marketing and Communications Manager, BD and Marketing Co-ordinator, the Directors, and the rest of the company. You will stayabreast of innovative, emerging digital tools and platforms, sharing insights so that these are embedded across the whole BD and Marketing team.

Key Activities and Responsibilities

**Marketing planning**

Support the Marketing and Communications Manager and BD and Marketing Co-ordinator in the development of the digital marketing strategy/plan.

Working with the rest of the BD and Marketing team, ensure that the digital marketing strategy dovetails with offline activity and will achieve the objectives of the 5-year plan and beyond Liaise directly with the project manager teams to gather accurate and up-to-date project information to enable timely media posts to be made about project milestones and business activity.

Keep abreast of latest technologies - share knowledge and embed the approach across the BD and Marketing Team.

**Social Media**:
Planning and management of the social media calendar, in line with the overall marketing calendar for ONE Creative environments (ONE).

The day-to-day running of ONE’s social media channels in liaison with the BD and Marketing Team to ensure consistency and quality of content, increase engagement/followers and showcase our achievements and designs.

The day-to-day running of any other social accounts held by ONE e.g., for new products/services.

Create social media content consistent with our brand identity and tailored to the needs of our target audience.

Collaborate with our BD and Marketing Team and other departments to create multimedia content, such as videos, pictures, and graphic designs using Canva/Adobe Suite and other design tools to use across the marketing mix.

Working to increase the profile of Directors of the company in the digital environment.

Provide support to other members of the team to be able to harness their networks e.g., with drafted posts, profiles, etc.

**Content creation**:
Working with the wider team, create digital content e.g., news stories, web pages, case studies, blogs, video content, updates from site, etc.

**Website and SEO**:
Working with the BD team, ensuring a robust SEO strategy is in place to optimize our websites, increase organic traffic and target keywords to improve search engine rankings.

Content creation for ONE’s website/any other websites hosted by ONE e.g., for new products/services.

Manage our website content, ensuring that it is accurate, up-to-date, and relevant to our services and projects.

In general, always ensuring the smooth running of the website on a day-to-day basis.

Uploading of posts, case studies, news and updates on the website (WordPress).

Ensuring any paid for online opportunity provides RoI and efficient spend e.g., Google adverts, sponsored posts, etc.

Management of digital subscriber databases.

**Other marketing activity**

Supporting the wider BD and Marketing Team (including cover for annual leave).

Writing CVs for the team for inclusion in bids to showcase the range of experience tailored to specific opportunities.

Writing of policies and other documents as required.

Writing case studies (for online/offline channels).

Helping with the preparation for events as required.

Contributing to the company’s ESG agenda.

Respond to client enquiries, comments, and feedback in a timely and efficient manner.

**Analytics and targeting**

You will analyse data across the entire user journey to create actionable insights, geared towards finding opportunities for growth, increasing awareness, engagement and improving customer experience.

Track the effectiveness of social media campaigns.

Monitor and report on online engagement metrics, such as website traffic, social media reach, and conversion rates.

Helping to benchmark against competitors.

Helping to push for innovative methods of generating leads.

Hosting leads in the CRM, advising the team of opportunities and ensuring these are followed up.

Monitor social media trends and industry news, providing insights and recommendations to improve our digital presence and engagement.

**Generic responsibilities and expected standards**

Maintain a high standard of customer service and care within your area of responsibility.

Adherence to all company policies and procedures.

Ensure all work produced is of a high-quality standard and adherence to stan

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