Social Strategist New

3 weeks ago


London, United Kingdom Major Players Full time

**Social Strategist**:
**Job details**:

- Posted 29 March 2023
- Salary £400 - £401 per day + ir35 tbc
- LocationCity of London
- Job type Freelance
- DisciplineSocial, Content & Influencer Marketing
- Reference159611_1680096144
- Contact NameIndia Rose-Fisher

**Job description**:
Major Players are working with a global advertising agency that are currently looking for a consultant that can cross the line between Strategist and Creative.

This will be to support on a Chinese campaign they are producing for a huge tourism client They need this person to support on the Culture element of the work and need guidance to make sure that what they are producing is right for the market.

This is an extremely niche role, they are needing someone who:

- Has experience working on large scale integrated campaigns for mainland China
- Should be familiar with Chinese culture and cultural sensitives
- Should be comfortable forming comms plans and social media strategies for China
- Great working knowledge of Chinese social media landscape (particularly Douyin, Weibo, WeChat, RED)
- Should be able to steer creative delivery of specific advertising formats on those channels
- Knowledge of celebrity culture and advertising landscape in China
- Happy working closely alongside creative to ideate social-first executions
- Knowledge of key-opinion-leader landscape and pulling together influencer strategies

This role is starting asap

The d/r is TBC



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