Social Media Strategist

2 weeks ago

London, United Kingdom Merkle Full time

**Other**:
**Remote | London, England**

**About the job**:
**What Awaits You**:
Join a team of strategists all working remotely from around the world, with an unparalleled passion for all things social. Together as a team, and individually, you will cultivate data-driven insights and deliver top-tier services to our clients and support internal department needs. This includes but is not limited to data analysis storytelling, content creation and management, brand persona architecture, consumer advocacy tactics, playbook development, and comprehensive audits.

You must be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual structure.

**Client Responsibilities**:

- Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset.
- Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem.
- Develop content pillars and social calendars aligned with KPI’s, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients.
- Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.
- Analyze performance results using statistical techniques and analytics tools and translate that data into actionable insights.
- Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term.
- Lead client meetings, be it weekly, monthly, quarterly, project-specific, etc.
- Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and DEI standards.
- Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities.

**ICUC Responsibilities**:

- Be present in team chats, participating in weekly meetings, quarterly trainings, and other education sessions.
- Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required.
- Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always question the status quo.
- Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage.
- Provide real-time, strategic recommendations for trends/events to the Customer Success team.
- Adopt and educate on up-and-coming platforms and technology.
- Share inspirational and educational resources within strategy and other departments
- Proactively provide updates on account health to Growth/Client teams as needed

**Qualifications**:

- 5+ years of social media strategy, copywriting and asset creation experience is required.
- 3 + years of B2B social media experience using LinkedIn.
- Experience with creative, content publishing & writing, social listening, and performance reporting.
- Charisma and willingness to mentor others and showcase best practices to a team of world-class Strategists.
- Knowledge of past and current social media trends, marketing, and business strategies.
- Must be a regular user on Twitter, Facebook, Instagram, LinkedIn and TikTok and be knowledgeable of other social media channels.
- Experience in social media management systems like Hootsuite, Sprinklr, and Khoros.
- Proficient in reporting systems like Talkwalker, Brandwatch, and Meltwater.
- Resourcefulness and a can-do attitude that thrives in an entrepreneurial, fast-paced environment.
- Strong sense of account ownership and pride in work.
- Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly.
- Strong decision-making skills coupled with good judgment.
- Good sense of decorum and brand appropriateness.
- Friendly, diplomatic, and a composed self-starter with the willingness and desire to take initiative and get the job done.
- Cooperative and network oriented.
- Proven history of developing new, sustainable processes.
- Excellent written and verbal communication skills with engaging presentation skills.

**Additional Information**:
LI-ME1

**About the Company**:
Is your exceptional social media experience overshadowed by your insatiable curiosity?

Are you a storyteller who loves transforming raw data into meaningful, actionable insights?

If so, you might be a perfect addition to our growing Strategy Team

ICUC is a team of creatives, s

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