Adobe Analytics Expert

4 weeks ago

London, United Kingdom Square One Resources Limited Full time

Work Type

Contract

Salary/Rate

£ 55 per hour

Remote Work

No

IR35 Status

Inside IR35
**Location**: London/Sunderland 5 days per week on-site
**Salary/Rate**: £55ph inside IR35
**Start Date**: 22/04/2024

**Job Type**: Contract

Company Introduction
We have an exciting opportunity now available with one of our sector-leading consultancy clients They are currently looking for a skilled Analytic Adobe Expert to join their team for a 6-8 month contract.

**Job Responsibilities/Objectives**:
1. Utilise Adobe Analytics to track, measure, and analyse website traffic, user behaviour, and campaign performance.
2. Develop and maintain customised dashboards and reports to provide insights into key performance metrics and trends.
3. Collaborate with cross-functional teams to implement tracking requirements and ensure accurate data collection.
4. Conduct in-depth analysis to identify opportunities for optimisation and improvement in marketing campaigns, user experience, and conversion funnels.
5. Provide strategic recommendations based on data insights to enhance digital marketing initiatives and drive business objectives.
6. Implement and manage Adobe Launch for tag management, ensuring proper deployment of tracking tags and data layer configuration.
7. Collaborate with stakeholders to define KPIs, track progress, and report on the effectiveness of marketing efforts.

Required Skills/Experience

1. Experience with Adobe Launch for tag management, including data layer implementation and rule configuration.
2. Strong analytical skills with the ability to translate complex data into actionable insights and recommendations.
3. Experience with tag management systems (Adobe DTM).
4. Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.
5. Detail-oriented with a passion for accuracy and data integrity.
6. Strong project management skills with the ability to prioritise tasks and meet deadlines.
7. Relevant certifications such as Adobe Certified Expert (ACE) in Analytics, or Adobe Certified Expert (ACE) in Launch

Desirable Skills/Experience
Although not essential, the following skills are desired by the client:
1. Knowledge of Adobe Marketo, including campaign creation, lead management, and reporting.
2. Experience with data visualisation tools (e.g., Tableau, Power BI) is a plus.
3. Certification of Marketo Certified Expert (MCE) is advantageous.

Disclaimer

Square One is acting as both an employment agency and an employment business, and is an equal opportunities recruitment business. Square One embraces diversity and will treat everyone equally. Please see our website for our full diversity statement.

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