Head of e Commerce, Lifestyle Fashion
2 weeks ago
E-commerce, Head of E-commerce, Digital Marketing, marketing, online, google, Gloucestershire
**Key responsibilities and skills**:
- Executing and monitoring paid media advertising budgets
- Measure and report on key performance metrics, including website traffic, audience engagement, bounce rate and ad spend ROI
- Preparing weekly reports on performance by channel, identifying opportunities and risks
- Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
- Identify and manage customer segments within the database to ensure effective targeting through our communications
- Working experience with Google Analytics, social media platforms and digital advertising best practices
- Experience using Google Ads, Bing Ads and Facebook Ad Manager
**Requirements**:
- Excellent written and oral communication skills
- Knowledge of the latest digital marketing trends and technologies
- Strong analytical thinking skills
- Excellent ability to work as part of a team
- Able to work Monday-Friday in the office
**Package**: Competitive salary, discounts
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