Marketing Executive

2 weeks ago

University of Warwick, United Kingdom University of Warwick Full time

Full-time, fixed-term contract until 30 June 2024 (to cover a secondment within the team).

Marketing at Warwick will test, excite, and reward you in countless ways and is made up of many rewarding moments. If you’re a marketing all-rounder, as creative as you are productive, we’d love you to join our ambitious department as a respected Marketing Executive. It’s a place where you can create your own rewarding moments. There are two Marketing Executive positions available in our expanding team.

A key member of our Marketing and Communications team, you’ll work across a portfolio of academic departments, undertaking a wide range of tactical marketing and communications activities supporting the University’s recruitment objectives. You’ll make decisions based on insight but have the creative ability to translate data into compelling collateral. You’ll provide a professional marketing delivery service to academic departments on prospective and current student communications and work on a wide variety of marketing communications projects including CRM, events, photography, videos, blogs, brochures and websites. It’s a fast-paced role which often requires you to work independently - however, your wider Marketing team would always be on hand for support, advice and work with you to deliver on behalf of your departments. You’d also be part of a growing Marketing and Communications department, comprising talented individuals with diverse expertise and experience, so you are truly part of a supportive team.

It's important you’re an excellent communicator as you’ll work closely with external agencies and internal departments, managing the production of materials and digital content but you’ll also manage the relationships with our student bloggers generating content to support student recruitment. You’ll work with both the Customer Relationship Management team supporting the delivery of CRM activity and the Market Research and Insight Team developing an understanding of markets and competitors, using this work to develop strong messaging and content for programmes of study.

You will have previously worked in a Marketing team and experience within an education or skills context will be a bonus. We’re looking for a creative thinker who has excellent organisational skills, is great at multi-tasking and enjoys working in a team.

Interview Date: Friday 7th July.

**JOB PURPOSE**

Working across a defined portfolio of academic departments as part of a marketing and communications function, undertake a wide range of tactical marketing and communication activities that support University recruitment marketing and communications objectives. This will include providing a professional marketing delivery service to academic departments for prospective student and current student communications, and other identified audiences, implementing activity arising from integrated marketing and recruitment plans.

**DUTIES AND RESPONSIBILITIES**
- Working with senior colleagues in a faculty focused team, and in collaboration with academic departments to implement insight led marketing plans that support student recruitment and student communications, contribute to the content of those plans, which would typically include establishing objectives, messaging, understanding of market and opportunity available, understanding of the competition, use of appropriate channels (website, digital, social media, event, print) and mechanisms to evaluate, report and improve.
- Working with external agencies and internal stakeholders, manage the production of marketing communications materials and content e.g., photography, videos, blog, and online student recruitment facing web content. Responsibility for managing the relationships with student bloggers in order to generate content that supports student recruitment.
- In conjunction with the central customer relationship management (CRM) team, support on the delivery of CRM activity including developing content in support of department events and activity. Working with departments, responsible for developing content for virtual open day events and as a recognised expert host events for departments.
- With support from the Market Research and Insight Team develop a good understanding of markets and competitors and use this to work with departments to develop strong messaging and content for programmes of study.
- To work with a faculty focused team to support on student communication activity to engage with current students; to use this content to inform prospective student marketing activity.
- Implement marketing initiatives/campaigns to support the launch of new and existing programmes, ensuring that new programmes are included and integrated into core recruitment/marketing systems.
- Working in a virtual team across MCI, proactively contributing to and shaping marketing & communications projects and campaigns to support strategic objectives using an assigned budget and

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