Direct Marketing Officer

8 months ago

Cambridge, United Kingdom Alzheimer's Research UK Full time

We are looking for a confident and driven marketer who is eager to join a hard-working and ambitious direct marketing team. As the fastest growing medical research charity in the UK, we’re proud that the direct marketing team is continuing to produce highly successful campaigns, driving income and acquiring the most engaged new supporters.

Working with different teams across the charity, you’ll be planning, managing and delivering direct marketing campaigns across a range of media including digital and print. You’ll also work with external agencies on our face-to-face fundraising campaigns. Activities in the acquisition portfolio are diverse; from developing the donor’s online user journey to delivering motivational training to fundraisers across the country, your campaigns will drive income and attract new, engaged supporters to the charity.

As well as running the day-to-day campaign activity, the post holder will be responsible for compiling regular reports, across a range of financial and non-financial KPIs. Alongside this, they will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda.

You’ll be part of a team that works across a multitude of channels; speaking to range of audiences with one theme in common - compelling people to support our work and bring about life-changing dementia treatments.

**MAIN DUTIES & RESPONSIBILITIES**:
**Campaign Management**
- Plan, manage and deliver successful campaigns across a range of channels including face-to-face, digital and print.
- Successful management of fundraising agencies and suppliers; ensuring relationships are effective and productive.
- Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.
- Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activities, to include mystery shopping and call listening.
- Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.
- Donation page monitoring, reporting and development, to include looking at ways in which to improve the donor’s online user journey.
- Continuous improvement through test and learn principles across all activities.
- Integration of campaigns across the charity to drive maximum value.
- Development of compelling communications and materials to support all activities.

**Planning and Budgeting**
- KPI tracking, trend analysis and interrogation of results at all levels.
- Live programme optimisation to ensure targets are met.
- Input to annual planning and development of individual giving campaigns.
- Assist Direct Marketing Manager with compilation of detailed income and expenditure campaign budgets.
- Work with Direct Marketing Manager in developing the Acquisition programme and strategy.
- Input to monthly forecasting and regular reporting across a range of financial and non-financial KPI’s.

**Finance and Reporting**
- Ensure daily campaign tracking and reporting.
- Routine end of campaign reviews and analysis.
- Ongoing reporting on long-term success measures such as attrition and ROI.
- Invoice reconciliation and processing for timely payment.
- Non-financial KPI trend reporting - such as opt-in rates and quality scoring.

**WHAT WE ARE LOOKING FOR**:

- Reporting and ability to understand complex data sets.
- Understanding of compliance in fundraising.
- Campaign management.
- Briefing and working with external suppliers.
- Direct marketing across a range of media and routes to market.
- Copy writing and proof reading.
- Good organisational skills and the ability to prioritise workload.
- Focus on results and continuous improvement.
- Excellent attention to detail.
- Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
- Agency management skills.
- Use of CRM or database systems.
- Strong team player and self-motivator.
- Flexibility to work some unsocial hours and willingness to travel independently.

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